Tag: Search Marketing

INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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Industry Best Practices – #05 SEO Tips (Part 2)

SEO Tips (Part 2) 1. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 2. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear…
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Industry Best Practices – #04 SEO Tips (Part 1)

SEO Tips (Part 1) Having a business blog is useless if you don’t regularly create and promote original and shareable content to help prove relevance and therefore rank in search engines. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to…
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INKSPELL – Case Study of the Week (Search Media Marketing)

Best Search Media Marketing Campaign 2016 Royal Sundaram SEO by iProspect The Campaign Royal Sundaram General Insurance Co. Ltd. is among one of the first licensed general insurance companies in India. Although our organic ranking was enough to get them leads, they had to figure out a way to rank on the 1st page of…
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Industry Best Practices – #51 Search Advertising Tips (Part 3)

Search Advertising Tips (Part 3) Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. Should you use correct punctuation in text ads? Yes! It just makes good sense. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can,…
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Industry Best Practices – #50 Search Advertising Tips (Part 2)

Search Advertising Tips (Part 2) Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform…
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Industry Best Practices – #49 Search Advertising Tips (Part 1)

  Search Advertising Tips (Part 1) Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. Include target keywords in your headlines and…
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