Zee Bangla bagged the Best Content Network of the Year Award Inkspell Media in collaboration with the Global Trends Forum and India Creative Industries Council hosted the latest virtual chapter of the India Content Leadership 2022 on September 2, 2022. ICL 2022 is a forum designed specifically to promote content developers, initiate a new discourse […]
3-in-1 Bonanza for the new-age marketers with segments like Agency Wars, Ad Sports League and AdWorld Showdown Awards will be held at the NMIMS University Campus in Andheri (w), Mumbai. There’s never been a better time in the marketing world when we can see a fantastic amalgamation of the best of creativity and data storytelling, […]
Media has come a long way from publishing advertisements in print mediums to radio to television and now to OTT and digital platforms. Users today prefer watching videos and streaming on OTT platforms to get information and watch entertainment shows. People are inclined towards time-saving methods to consume news or any other information; that is […]
Has anyone ever been a fan of pop-up ads? Not at all! The traditional pop-up ad creates a new window, interrupts your surfing experience, and irritates consumers. Some companies have attempted to rebrand these types of pop-up advertising by giving them fancy names like “exit overlays,” but a pop-up ad is still a pop-up ad. […]
Are you fed up with low engagement on your video advertisements? When a user discovers a video on Instagram, Facebook, or LinkedIn, most of the social media platforms do not instantly play the sound. By pushing an additional button, the viewer must stop and turn on the sound. And, let’s face it, unless the video […]
Over the years, various forms of advertising have been around, such as radio ads and out-of-home billboards. These are the original marketing methods, but as they have become more digitized, they have become more valuable to both the advertisers and the consumers. One of the most significant advantages of these channels is that they are accompanied by ease of […]
Industry stalwarts graced the 6th Annual mCube Awards & Conference and 4th Annual InnTech Awards & Conference The 6th Annual Edition of Inkspell Media’s Masters of Modern Marketing Awards & Conference, an engaging confluence of market leaders and experts from the leading brands and agencies, was organised on 24th June where more than a hundred brands, agencies, marketing […]
Over the years, various forms of advertising have been around, such as radio ads and out-of-home billboards. These are the original marketing methods, but as they have become more digitized, they have become more valuable to both the advertisers and the consumers. One of the most significant advantages of these channels is that they are accompanied by ease of […]
From traditional oral storytelling to innovative methods beginning with tape recorders and now streaming music, news, podcasts, live talk programs, and audiobooks; people have always been excellent listeners. Today, they spend more time listening to digital audio than ever before, resulting in colossal advertising possibilities. In the present competitive and complicated ad space, the […]
People constantly consume information with their ears, whether streaming music, breaking news, live talk programs, or audiobooks. However, now is the moment to embrace this strategy. People perceive this ad to be shorter in duration because consumers view digital audio commercials as more pertinent, attention-grabbing, and engrossing. Because your audience is responding to digital […]
What is a community? “A community is a social group of members who have some commonality and similarity.” These can be similar interests, ideas, opinions, etc. Community Building: Leveraging the power of social media to establish two-way, beneficial communication between the organization and its audiences is the true essence of community building. Community building […]
According to a CII-BCG report, “The OTT market in India in minutes of consumption has climbed from 181 billion to 204 billion minutes in 2021.” The Growth of OTT The pandemic has influenced every aspect of our lifestyle and has brought about tremendous change in them, with films being one of them. Streaming sites such […]