adminink 1 Dec, 2020

Zoom Studios bags the ‘Best Content Agency of the Year’ title at the India Content Leadership Awards 2020

Other major winners at Inkspell Media’s marquee event for the content industry included Shivany Ambikapathy from Myntra, Ankket Jain from Red FM 93.5, All About Eve and Flick. A large pool of digital properties coupled with unique content initiatives across platforms have facilitated Zoom Studios in achieving its leadership position in the content domain. It […]

adminink 4 Dec, 2019

Best User Experience Campaign 2018

Best User Experience Campaign 2018 Bigg Boss S11 – Consumer Experience     About the Campaign   VOOT is Viacom18’s advertising-led video-on-demand platform that is available as an app for iOS and Android users, and a website for desktop consumption.     About the Idea   Bigg Boss S11 was a case study to enhance […]

adminink 1 Dec, 2019

Best Digital Experience Marketing Campaign

Best Digital Experience Marketing Campaign Panasonic India #SoMuchToDo     About the Campaign   Campaign Name: #SoMuchToDo Problem Statement: Creating awareness about a newly launched device – the Eluga A3 Pro in an already over saturated market with multiple options for the consumer.So what do we do? The need of the hour was to create […]

adminink 23 Nov, 2019

Best Media Streaming Campaign 2018

Best Media Streaming Campaign 2018 JioTV     About the Campaign     JioTV is India’s revolutionary Mobile TV platform offering access to 580+ Live TV channels, Catch-up & more across various genres and over a dozen lndian languages.     About the Innovation     With JioTV, users can breeze through the EPG, watch […]

adminink 21 Nov, 2019

Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019

Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019 #WeAreSoOTT     About the Product   Since their target audience for this campaign were the millennials, they tried to use millennials terms throughout the campaign.     About the Innovation   It was a year-end campaign and they used the most watched/loved […]

adminink 16 Nov, 2019

Best Video Content in a Digital Campaign by/for an Educational Institution/Enterprise 2019

Best Video Content in a Digital Campaign by/for an Educational Institution/Enterprise 2019 JagranJosh.com: Union Budget 2019-20     About the Product     The budget is an expression of the government’s public policy. It informs the public as to how the government plans to earn and sell. Keeping in mind the importance and value of […]

adminink 13 Nov, 2019

Best Use of Digital Media/Platform in the Insurance Category 2019

Best Use of Digital Media/Platform in the Insurance Category 2019 #YehCOCOKyaHai     About the Product   COCO by DHFL General Insurance, a new entrant in General insurance segment, took a ‘digital first’ approach. The brand wanted to generate brand awareness and interest and eventually increase the search volume in the subsequent months. Video being […]

adminink 10 Nov, 2019

Best Video-on-Demand\OTT Platform of the Year 2019

Best Video-on-DemandOTT Platform of the Year 2019 ALTBalaji     About the Campaign     ALTBalaji is India’s home-grown OTT platform, which has been acknowledged for continuously introducing engaging content in a variety of formats & styles to captivate its audiences. Since its inception in 2017, it has been creating and curating content, which is […]

adminink 7 Nov, 2019

Best Digital Innovation 2018

Best Digital Innovation 2018 mFaaS – Mobile Ad Fraud Detection Platform     About the Product   mFaaS is Affle’s mobile ad fraud detection and reduction platform which detects, and blocks suspect traffic and invalid installs in real time. It is efficient for both networks and advertisers and allows fraud prevention related optimization in campaigns […]

adminink 3 Nov, 2019

Best Social Impact StartUp in Digital 2018

Best Social Impact StartUp in Digital 2018 The Better India     The Campaign   The Better India is Asia’s largest impact-media platform that reaches 50 million people every month. They have changed the discourse in journalism, moving it from what’s not working to what is. They do this by sharing stories about India’s most […]

adminink 3 Nov, 2019

Best Video Content in a Digital Campaign by/for a Tours and Travel enterprise 2019

Best Video Content in a Digital Campaign by/for a Tours and Travel enterprise 2019 MTV Airbnb SaifKareena Campaign     The Campaign   Airbnb as a concept has always advocated the idea of finding a home, even when you are travelling to a strange country or place. The whole concept of “Live there” arises from […]

adminink 26 Oct, 2019

Best Video Content in a 360 Degree Campaign 2019

Best Video Content in a 360 Degree Campaign 2019 TBWAIndia Pvt Ltd   The Campaign   In 2017, Datsun’s brand awareness increased exponentially from 39.2% to 48.5%. However, familiarity and over-all-opinion was low leading to weak purchase consideration. So, the task in 2018 was to increase familiarity to 11% and over all opinion to 8%. […]