Blog

Best Entertaining Content Campaign 2018

Best Entertaining Content Campaign 2018 TVF Bachelors, Season 2.       The Campaign   TVF brought back the second series of the most wanted web-series Bachelors. The cast of Shivankit Parihar, Badri Chavan, and Jasmeet Singh repeated while internet favourite, Jeetu, joined the cast for season two. In the story of second season, the…
Read more

Best Performance-driven Mobile Campaign 2018

Best Performance-driven Mobile Campaign 2018 Re-igniting Affiliate programme for Snapdeal     The Campaign   Snapdeal has been using multiple digital media channels for acquiring new customers and beating competition. Reaching to tier two cities was challenging. Snapdeal had shut their Affiliate Campaign for close to 6 months which used to be run by their…
Read more

Best Online Commercial 2018

Best Online Commercial 2018 Realme 2 – Cut the Drama     The Campaign   Realme wanted to drive awareness around its new Realme 2 smartphone during its first sale phase while highlighting its 4230 mAh Big Battery under the 10K price segment. The brand’s primary objective was to bring forward and address the battery…
Read more

RED FM and ShowBox launch two new shows that will take you through music, culture, and Bollywood

993.5 RED FM, one of the largest and most awarded private radio networks, has collaborated with newly launched free-to-air music & musical entertainment channel ShowBox – Apna Music, Apna Swag, to curate two new TV shows called ‘Box Café’ and ‘Superhits With Drama Queen Swati’. The chat show ‘Box Café’ is an afternoon café look…
Read more

Best Web Series 2018

Best Web Series 2018 Dice Media- Pocket Aces Pictures Pvt Ltd     The Campaign   ‘What The Folks’ encapsulates the familial struggles of Nikhil, a young man who is forced to live alone with his in-laws for a few weeks. Nikhil’s bittersweet interactions with his wife’s family provide for humorous situations that will be…
Read more

Best use of Digital for Social and Economic Development 2018

Best use of Digital for Social and Economic Development 2018 Harpic – Banega Swachh India     The Campaign   Reckitt Benckiser has a vision of a world where people live healthier and better lives.In order to bring people closer to “”Healthy & Better Lives””, they decided to create a campaign that creates awareness in…
Read more

Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018

  Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018 Edelweiss SME Loans Campaign       The Campaign Edelweiss wanted to increase SME Loan portfolio by 30% with all other factors remaining the same interest rates, customer journey with media weights that were less than 10% of category during the campaign burst.…
Read more

Best Gamification Marketing Campaign 2018

Best Gamification Marketing Campaign 2018 5 Star – Ek Alag Style Se Kho Jao   The Campaign   Cadbury 5Star has always focused on creating an experience for its consumers with the campaign “Ek Alag Level Pe Kho Jao” Cadbury aimed to elevate consumer’s experiencesObjective:1. Drive High Brand Awareness for The Product Through Use of…
Read more

Code Studio 2019 to be a landmark event in recognising Technology champions in India

India Inc. has been witnessing significant business transformation exercises in the wake of emerging technologies being developed and implemented by enterprise as well as consumer technology players. Organizations have been investing heavily in transforming their technology footprints, channel strategy and delivery mechanism to effectively serve the changing customer requirements. These transformations, while primarily aimed at…
Read more

Content champions of the Indian creative industry to be honored at the India Content Leadership Awards 2019

India Content Leadership or ICL is the premier forum that acknowledges exemplary work done by enterprises, media agencies and publishers in the domain of content development while discussing critical aspects of the booming content industry. The ‘Content’ revolution has completely rejigged the entire business ecosystem. We are in an era that is defined by continuous…
Read more