Tag: Drivers of Digital Awards

Best Media Streaming Campaign 2018

Best Media Streaming Campaign 2018 JioTV     About the Campaign     JioTV is India’s revolutionary Mobile TV platform offering access to 580+ Live TV channels, Catch-up & more across various genres and over a dozen lndian languages.     About the Innovation     With JioTV, users can breeze through the EPG, watch…
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Best Use of Digital Media/Platform in the Insurance Category 2019

Best Use of Digital Media/Platform in the Insurance Category 2019 #YehCOCOKyaHai     About the Product   COCO by DHFL General Insurance, a new entrant in General insurance segment, took a ‘digital first’ approach. The brand wanted to generate brand awareness and interest and eventually increase the search volume in the subsequent months. Video being…
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Best Social Impact StartUp in Digital 2018

Best Social Impact StartUp in Digital 2018 The Better India     The Campaign   The Better India is Asia’s largest impact-media platform that reaches 50 million people every month. They have changed the discourse in journalism, moving it from what’s not working to what is. They do this by sharing stories about India’s most…
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Best Payment Technology/Solution Provider Campaign 2018

Best Payment Technology/Solution Provider Campaign 2018 Bill Avenue     The Campaign   Bill Avenue is India’s fastest growing BBPS based bill payment engine listed amongst other SaaS solutions offered by Infibeam Avenues Ltd. In a very short span of time, their company has evolved from a green shoot into a strategic business unit thereby grabbing…
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Best FinTech StartUp Campaign 2018

Best FinTech StartUp Campaign 2018 Finzy       The Campaign   Finzy is a digital peer to peer lending platform, registered with the RBI as an NBFC-P2P that connects verified borrowers who are looking for affordable personal loans, with investors who are looking to invest in a new asset class, that provides regular risk optimised returns. As…
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INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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Industry Best Practices – #05 SEO Tips (Part 2)

SEO Tips (Part 2) 1. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 2. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear…
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INKSPELL – Case Study of the Week (Digital Integrated Campaign)

Best Digital Integrated Campaign 2016 HCL Technologies – Digital Marketing Analytics The Campaign HCL Technologies thought leadership platform Straight talk had built its online digital community www.straighttalk.hcltech.com/community which is similar to LinkedIn group for Senior director and above executives and was planning them to the new community with marketing campaigns on social media platform and efficiently…
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Industry Best Practices – #04 SEO Tips (Part 1)

SEO Tips (Part 1) Having a business blog is useless if you don’t regularly create and promote original and shareable content to help prove relevance and therefore rank in search engines. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to…
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Industry Best Practices – #24 Website Tips (Part 2)

Website Tips (Part 2) A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation. In order to get found by local consumers, you need to optimize your site with local information like your…
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