Tag: DOD2018

Best Media Streaming Campaign 2018

Best Media Streaming Campaign 2018 JioTV     About the Campaign     JioTV is India’s revolutionary Mobile TV platform offering access to 580+ Live TV channels, Catch-up & more across various genres and over a dozen lndian languages.     About the Innovation     With JioTV, users can breeze through the EPG, watch…
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Best Use of Digital Media/Platform in the Insurance Category 2019

Best Use of Digital Media/Platform in the Insurance Category 2019 #YehCOCOKyaHai     About the Product   COCO by DHFL General Insurance, a new entrant in General insurance segment, took a ‘digital first’ approach. The brand wanted to generate brand awareness and interest and eventually increase the search volume in the subsequent months. Video being…
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Best Digital Innovation 2018

Best Digital Innovation 2018 mFaaS – Mobile Ad Fraud Detection Platform     About the Product   mFaaS is Affle’s mobile ad fraud detection and reduction platform which detects, and blocks suspect traffic and invalid installs in real time. It is efficient for both networks and advertisers and allows fraud prevention related optimization in campaigns…
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Best Social Impact StartUp in Digital 2018

Best Social Impact StartUp in Digital 2018 The Better India     The Campaign   The Better India is Asia’s largest impact-media platform that reaches 50 million people every month. They have changed the discourse in journalism, moving it from what’s not working to what is. They do this by sharing stories about India’s most…
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Best Digital Campaign for a Cause\NPO\NGO\CSR 2018

Best Digital Campaign for a CauseNPONGOCSR 2018 World Vision India The Campaign   To Raise donation through digital platform to support more than 8000+ families within their operational areas in Nilampur block of Malapurram District, with dry rations for 30 days.   The Idea   The objective of the campaign is to generate as much as…
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Best Digital Influencer Marketing Campaign 2018

Best Digital Influencer Marketing Campaign 2018 Realme 2 – A Notch Above     The Campaign The objective was to create a campaign which helps in increasing ‘Product Consideration and Affinity’. The research report they received post launch of their first product revealed the key parameters – Screen, Battery and Camera on which the smartphone…
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Best Performance-driven Mobile Campaign 2018

Best Performance-driven Mobile Campaign 2018 Re-igniting Affiliate programme for Snapdeal     The Campaign   Snapdeal has been using multiple digital media channels for acquiring new customers and beating competition. Reaching to tier two cities was challenging. Snapdeal had shut their Affiliate Campaign for close to 6 months which used to be run by their…
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