Tag: Digital

Leveraging technological advancements and managing disruption: Insights into India’s manufacturing industry

The invention of the wheel paved way for humans to discover how they could use the principles of physics to make life easier. Subsequently, hundreds of years later in the eighteenth century, water and steam started powering machines leading to the dawn of the first industrial revolution. Today, more than centuries later, technology has again…
Read more

INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took…
Read more

INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
Read more

INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what…
Read more

CONTENT LEADERSHIP

Why Marketers should go for CDN?   CDN(Content Delivery Network) is a system of distributed servers that delivers pages and other web content to a user, based on both geographical locations of the user, the origin of the webpage and the content delivery server. Wondering how it works? CDN minimizes the distance between the visitors…
Read more

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #04: The Curious Case of Customer Curiosity Since time immemorial actions fueled by curiosity have been central to human behaviour, with its manifestations merely changing across decades. Our variety seeking shopping behaviour drifting from trips to markets to rendezvous at specialty retailers to the self-imposed isolation on our private screens stands testimony to this aspect. These…
Read more

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #03:        Core Competence to Digital Dominance   The 90s celebrated the theorization of Core competence represented by the harmonized combination of multiple resources and skillsets that adds to the competitiveness of a firm. Arguably, value addition to consumers forms the central idea of Core competence ideology. Millenials have witnessed the rise and rise…
Read more

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #02: Humanizing Marketing with Digital   Every business grad knowing the marketing mantra is quick to blurt out ‘adding value’ in the same breath as the word marketing itself.  We’ve done a great deal in theorizing the value equation to involve benefits derived to the ‘costs’ involved in the process of accessing the marketing…
Read more

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #01: Digital makes Inclusive the New Exclusive? Over the last 90 years, December edition of TIME magazine features Person of the Year, chosen based on Person(s) who exerted the most influence over the news in the year gone by. One is not surprised to see names like Mohandas Karamchand Gandhi (1930), Martin Luther King Jr…
Read more