Tag: Digital Marketing

INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took…
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INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what…
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INDUSTRY BEST PRACTICES – #80 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 1)

5 essential elements of a digital marketing strategy   Customer Prioritisation While creating your digital marketing strategy your team will get consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Tony Delmercado said “Small efficiency improvements in conversion rates, email…
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INDUSTRY BEST PRACTICES – #19 DIGITAL MARKETING TIPS (PART 5)

Digital Marketing Tips (Part 5) Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Real Estate Company)

Best Multi Channel Campaign by/for a Real Estate Company By NetBiz Systems Pvt. Ltd. for Kanakia Group   The Campaign Brief: Kanakia Group envisioned to immerse residents in the Parisian way of life, through the Kanakia Paris Project. Kanakia Group was also developing a Z wellness center for its residents, which is being conceptualized in…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an FMCG/CPG Company)

Best Multi Channel Campaign by/for an FMCG/CPG Company By Vermillion communication for patanjali Ayurved The Campaign The campaign being shoot at mumbai and released in all leading GEC and news channels “Ab apne baalon se kaho jug jug jiyo’ For hair that is healthy, strong & beautiful, Kesh Kanti is passed on as a legacy…
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CONTENT LEADERSHIP

How Content Marketing Helps Build Your Brand?   “Your Brand is not what you sell.”- John Iwata, IBM. ContentMarketing is the gap between what the brands produce and what the consumers actually desire to purchase.Almost every brand today is using content marketing to grow their business. Indeed,content marketing has grown in importance, especially for smaller…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #07: Of Hero, Hub and Hygiene Content It isn’t uncommon for content to be referred to as being the king or queen in almost every paper making a case for the need of content strategy. Irrespective of the blue-blooded strategist that content is, how does own create meaningful content? The 3 H framework introduced…
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CONTENT LEADERSHIP

“Blending Creativity with Data Sciences”   “Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.” – Clifford Stoll   These days, Big Data is causing quite a stir everywhere with the existing digital data growing at a rapid rate every year. Data science is playing a significant role…
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