Tag: Content marketing

INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Healthcare Company)

Best Multi Channel Campaign by/for a Healthcare Company By Portea Medical for Portea Heal at Home Campaign The Campaign Market research showed that 35% of the target group knew about Home Healthcare while only 5% were aware of Portea as a brand. Even out of the people who were aware of Portea, the respondents did not…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #09: The Promotional Bug Picture this, a group of enthusiastic volunteers giving away free insect-infused ice-cream? They wear t-shirts that read, ‘Why eating insects make sense. Ask Me.’ With value proposition based on “taste of the future”, this is The Economist weekly’s promotional campaign across popular spots of Sydney over the weekend. Insect-infused ice-cream…
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INDUSTRY BEST PRACTICES – #19 DIGITAL MARKETING TIPS (PART 5)

Digital Marketing Tips (Part 5) Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a…
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INDUSTRY BEST PRACTICES – #63 BRANDING TIPS (PART 1)

Branding Tips(Part 1) Creative Elements Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience,…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #08: Leveraging Loyalty As much as one aspires for loyalty in the context of customer connections, the whole expectation of what amounts to loyalty seems to have undergone a paradigm shift of sorts. For instance, earlier loyalty from a customer was mapped to a repeat purchase pattern; today, businesses expect customers to advocate for…
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INDUSTRY BEST PRACTICES – #18 DIGITAL MARKETING TIPS (PART 4)

Digital Marketing Tips (Part 4)   1. Use Visuals. Creating engaging content is key in today’s high paced world. With the attention span of today’s population being seven seconds, visual marketing is a highly effective way of storytelling, helping to attract and captivate your customers and prospects through digital media.   2. Be Consistent. Your…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #06: The Millennial Shift The millennials are an interesting lot for they look forward to experiences rather than acquisition. Physical Possession replaces title ownership. However, this seems to have an interesting proposition for businesses. For products that are being ‘perceived’ as functional in nature be it a house to stay in, a vehicle for…
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INDUSTRY BEST PRACTICES – #16 DIGITAL MARKETING TIPS (PART 2)

Digital Marketing Tips (Part 2) Spend Wisely Each Platform used to market online provides you with a different value. You need to analyze which outlet you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an Automobile Company)

Best Multi Channel Campaign by/for an Automobile Company By Inextis Events Pvt Ltd for Tata Motors Ltd The Campaign Zest – A word that connotes great enthusiasm and energy – exactly the persona Tata Motors had in mind when they launched the Zest. The aim was to rebrand themselves as a youthful and energetic brand in touch…
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