INKSPELL – Case Study of the Week (Best Use of Animation or Motion Graphics)

Best Use of Animation or Motion Graphics Campaign 2018

So Sorry by Aajtak.com

The Campaign

• SoSorry’ is India’s first ever politoon series. It is an initiative by India Today Group that lays exclusive focus on the most trending & controversial news from all over India.
• Beginning in the year 2013-14, cutting edge animated political satire, ‘SoSorry’ experienced huge popularity across the whole nation

The series has earned various plaudits and awards like:

– FICCI-BAF Best Animation in the Open category in 2015, 2016 & 2018

– BCS Ratna Award for Best Politoon in 2015, 2016, 2017 & 2018

– Winner of FICCI BAF Show of the Year in 2015 and many others

Objective: 

• SoSorry’s main objective is to change the old school style of political news reporting, ‘SoSorry’ politoon series and make it more engaging.
• To pay special attention in bringing forward the peculiarities of the Indian politics.
• To make intelligent use of technology in crafting interesting and eye catching animated content.

The Idea

• India Today Group presents politoon series on most controversial & burning news of the country in the most entertaining, creative and engaging manner possible.
• ‘SoSorry’ politoon series was launched with special focus on breaking the stereotypical style of political news reporting in India which is widely considered to be boring.
• It breathes life into a news story in the most imaginative way possible.

The Execution

• Viral LIVE capsules across mediums like TV, websites & social media within few hours of launch.
• Every week, a new politoon is released by India Today Group on the most recent trending news topics.
• Politoon Capsules release on TV-Aaj Tak, India Today, Tez & Dilli Aaj Tak.
• Politoon Capsules release on social media- Twitter, YouTube, Facebook through India Today, Aaj Tak and So Sorry social extension.

The Result 

So Sorry’s every videos get millions of views across platform. Some the latest videos link mentioned below for the reference.

https://www.youtube.com/watch?v=MvVMBpOvF5s – Video Title: Saara Zamana Modi ka Deewana – 2.9 million views

https://www.youtube.com/watch?v=n5HYox2IsFQ – Video Title: Tension Bhara Jai Saman – 4.1 Million Views

https://www.youtube.com/watch?v=qZ2OhYo-HiY – Video Title: Hamari Tum Suno – 6 Million Views

To view the campaign video: https://www.youtube.com/playlist?list=PLK_opvkxlemWiF-LEw1nsaksN5GXPIrAK

If you, too, have executed exemplary campaigns in the last  year, go ahead and submit your nominations for the our Industry Awards. Visit our Events section for details on our upcoming Awards and Conferences.

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