Category: Weekly Updates

Factors that may impact India’s macroeconomic indicators in 2019

Boosting India’s economic growth through policy measures is a debate that is revived every year in the form of speculations around policy matters, and market predictions that culminate into a national annual custom that we formally call the ‘Budget Announcement’. In the last few years, the influx of digital infrastructure has made the announcements even…
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CONTENT LEADERSHIP

How Content Marketing Helps Build Your Brand?   “Your Brand is not what you sell.”- John Iwata, IBM. ContentMarketing is the gap between what the brands produce and what the consumers actually desire to purchase.Almost every brand today is using content marketing to grow their business. Indeed,content marketing has grown in importance, especially for smaller…
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CONTENT LEADERSHIP

“Blending Creativity with Data Sciences”   “Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.” – Clifford Stoll   These days, Big Data is causing quite a stir everywhere with the existing digital data growing at a rapid rate every year. Data science is playing a significant role…
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CONTENT LEADERSHIP

Why Marketers should go for CDN?   CDN(Content Delivery Network) is a system of distributed servers that delivers pages and other web content to a user, based on both geographical locations of the user, the origin of the webpage and the content delivery server. Wondering how it works? CDN minimizes the distance between the visitors…
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CONTENT LEADERSHIP

How to Excel the Art of Storytelling “Good content is not about storytelling, it’s telling your story well.”Excelling the art of storytelling is not as difficult as you think . We have been telling stories, writing plays since our childhood, the time when we could hardly understand what exactly we are doing. The power of…
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Nissan appoints GM for digital marketing

Nissan has appointed Hussein M Dajani as general manager, Digital Marketing, for Africa, the Middle East and India. He will lead Nissan’s digital and social media strategy in the region, which is becoming ever more significant for Nissan’s global business. Working with teams in local markets, his role will be to ensure that the company…
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SMS still generates the maximum ROI for advertisers in digital marketing today

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word. ROI. Key highlights: ~ SMS gains more traction from customers than other digital marketing mediums ~ Lack of personal messaging and more of business messaging a reason for higher conversion ~ More chance of targeting and finding…
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