Category: Case Study of the Week

Best User Experience Campaign 2018

Best User Experience Campaign 2018 Bigg Boss S11 – Consumer Experience     About the Campaign   VOOT is Viacom18’s advertising-led video-on-demand platform that is available as an app for iOS and Android users, and a website for desktop consumption.     About the Idea   Bigg Boss S11 was a case study to enhance…
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Best Digital Experience Marketing Campaign

Best Digital Experience Marketing Campaign Panasonic India #SoMuchToDo     About the Campaign   Campaign Name: #SoMuchToDo Problem Statement: Creating awareness about a newly launched device – the Eluga A3 Pro in an already over saturated market with multiple options for the consumer.So what do we do? The need of the hour was to create…
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Best Media Streaming Campaign 2018

Best Media Streaming Campaign 2018 JioTV     About the Campaign     JioTV is India’s revolutionary Mobile TV platform offering access to 580+ Live TV channels, Catch-up & more across various genres and over a dozen lndian languages.     About the Innovation     With JioTV, users can breeze through the EPG, watch…
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Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019

Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019 #WeAreSoOTT     About the Product   Since their target audience for this campaign were the millennials, they tried to use millennials terms throughout the campaign.     About the Innovation   It was a year-end campaign and they used the most watched/loved…
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Best Video Content in a Digital Campaign by/for an Educational Institution/Enterprise 2019

Best Video Content in a Digital Campaign by/for an Educational Institution/Enterprise 2019 JagranJosh.com: Union Budget 2019-20     About the Product     The budget is an expression of the government’s public policy. It informs the public as to how the government plans to earn and sell. Keeping in mind the importance and value of…
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Best Use of Digital Media/Platform in the Insurance Category 2019

Best Use of Digital Media/Platform in the Insurance Category 2019 #YehCOCOKyaHai     About the Product   COCO by DHFL General Insurance, a new entrant in General insurance segment, took a ‘digital first’ approach. The brand wanted to generate brand awareness and interest and eventually increase the search volume in the subsequent months. Video being…
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Best Video-on-Demand\OTT Platform of the Year 2019

Best Video-on-DemandOTT Platform of the Year 2019 ALTBalaji     About the Campaign     ALTBalaji is India’s home-grown OTT platform, which has been acknowledged for continuously introducing engaging content in a variety of formats & styles to captivate its audiences. Since its inception in 2017, it has been creating and curating content, which is…
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Best Digital Innovation 2018

Best Digital Innovation 2018 mFaaS – Mobile Ad Fraud Detection Platform     About the Product   mFaaS is Affle’s mobile ad fraud detection and reduction platform which detects, and blocks suspect traffic and invalid installs in real time. It is efficient for both networks and advertisers and allows fraud prevention related optimization in campaigns…
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Best Social Impact StartUp in Digital 2018

Best Social Impact StartUp in Digital 2018 The Better India     The Campaign   The Better India is Asia’s largest impact-media platform that reaches 50 million people every month. They have changed the discourse in journalism, moving it from what’s not working to what is. They do this by sharing stories about India’s most…
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Best Video Content in a Digital Campaign by/for a Tours and Travel enterprise 2019

Best Video Content in a Digital Campaign by/for a Tours and Travel enterprise 2019 MTV Airbnb SaifKareena Campaign     The Campaign   Airbnb as a concept has always advocated the idea of finding a home, even when you are travelling to a strange country or place. The whole concept of “Live there” arises from…
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