Category: Case Study of the Week

INKSPELL – Case Study of the Week (Best Use of Animation or Motion Graphics)

Best Use of Animation or Motion Graphics Campaign 2018 So Sorry by Aajtak.com   The Campaign SoSorry’ is India’s first ever politoon series. It is an initiative by India Today Group that lays exclusive focus on the most trending & controversial news from all over India. Beginning in the year 2013-14, cutting edge animated political…
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INKSPELL – Case Study of the Week (Best B-2-B Marketing Campaign)

Best B-2-B Marketing Campaign 2018 News18 Network Leadership Campaign     The Campaign   Over the past 2 years, all their iconic brands such as CNN-IBN, IBN7, IBN-Lokmat and ETV News Network have consolidated its brand identity under the News18 umbrella and have become part of News18 Network. News18 Network is now No.1 in India with a massive…
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INKSPELL – Case Study of the Week (Best Multi-Channel Campaign for a Media/Entertainment enterprise

Best Multi-Channel Campaign for a Media/Entertainment enterprise 2018 Star Gold Select HD by DViO Digital    The Campaign Star Gold Select’s key product offerings:   ⦁Show-cases every movie on the channel with just 1 interval instead of the category norm of having multiple ads breaks during the movie.⦁Showcases a new premiere every week.⦁Showcases movies with strong story-lines.…
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INKSPELL – Case Study of the Week (Best Content in a PR Campaign, Online/Offline 2018)

Best Content in a PR Campaign 2018 Paisa bazaar – Making India Credit Aware The Campaign Paisabazaar.com, India’s largest marketplace for lending products runs India’s biggest credit awareness initiative by offering consumers free credit report (in partnership with Experian & CIBIL) with monthly updates for life. In 18 months, Paisabazaar.com has generated 4.9 million credit reports…
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INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took…
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INKSPELL – Case Study of the Week (Best Performance-Driven Digital Campaign)

Best Performance-Driven Digital Campaign HCL Technologies Ltd. for Recruiting CIOs through the Social Network The Campaign The CIO Straight Talk community (http://straighttalk.hcltech.com/community/cio-straight-talk ) is an exclusive group of CIOs and other senior IT leaders, specifically designed for the dynamic exchange of peer-to-peer professional insights among members that will provide solutions to their technology and business challenges,…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Healthcare Company)

Best Multi Channel Campaign by/for a Healthcare Company By Portea Medical for Portea Heal at Home Campaign The Campaign Market research showed that 35% of the target group knew about Home Healthcare while only 5% were aware of Portea as a brand. Even out of the people who were aware of Portea, the respondents did not…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Real Estate Company)

Best Multi Channel Campaign by/for a Real Estate Company By NetBiz Systems Pvt. Ltd. for Kanakia Group   The Campaign Brief: Kanakia Group envisioned to immerse residents in the Parisian way of life, through the Kanakia Paris Project. Kanakia Group was also developing a Z wellness center for its residents, which is being conceptualized in…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an FMCG/CPG Company)

Best Multi Channel Campaign by/for an FMCG/CPG Company By Vermillion communication for patanjali Ayurved The Campaign The campaign being shoot at mumbai and released in all leading GEC and news channels “Ab apne baalon se kaho jug jug jiyo’ For hair that is healthy, strong & beautiful, Kesh Kanti is passed on as a legacy…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an Automobile Company)

Best Multi Channel Campaign by/for an Automobile Company By Inextis Events Pvt Ltd for Tata Motors Ltd The Campaign Zest – A word that connotes great enthusiasm and energy – exactly the persona Tata Motors had in mind when they launched the Zest. The aim was to rebrand themselves as a youthful and energetic brand in touch…
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