Category: Case Study of the Week

Best Entertaining Content Campaign 2018

Best Entertaining Content Campaign 2018 TVF Bachelors, Season 2.       The Campaign   TVF brought back the second series of the most wanted web-series Bachelors. The cast of Shivankit Parihar, Badri Chavan, and Jasmeet Singh repeated while internet favourite, Jeetu, joined the cast for season two. In the story of second season, the…
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Best Performance-driven Mobile Campaign 2018

Best Performance-driven Mobile Campaign 2018 Re-igniting Affiliate programme for Snapdeal     The Campaign   Snapdeal has been using multiple digital media channels for acquiring new customers and beating competition. Reaching to tier two cities was challenging. Snapdeal had shut their Affiliate Campaign for close to 6 months which used to be run by their…
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Best Online Commercial 2018

Best Online Commercial 2018 Realme 2 – Cut the Drama     The Campaign   Realme wanted to drive awareness around its new Realme 2 smartphone during its first sale phase while highlighting its 4230 mAh Big Battery under the 10K price segment. The brand’s primary objective was to bring forward and address the battery…
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Best Web Series 2018

Best Web Series 2018 Dice Media- Pocket Aces Pictures Pvt Ltd     The Campaign   ‘What The Folks’ encapsulates the familial struggles of Nikhil, a young man who is forced to live alone with his in-laws for a few weeks. Nikhil’s bittersweet interactions with his wife’s family provide for humorous situations that will be…
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Best use of Digital for Social and Economic Development 2018

Best use of Digital for Social and Economic Development 2018 Harpic – Banega Swachh India     The Campaign   Reckitt Benckiser has a vision of a world where people live healthier and better lives.In order to bring people closer to “”Healthy & Better Lives””, they decided to create a campaign that creates awareness in…
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Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018

  Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018 Edelweiss SME Loans Campaign       The Campaign Edelweiss wanted to increase SME Loan portfolio by 30% with all other factors remaining the same interest rates, customer journey with media weights that were less than 10% of category during the campaign burst.…
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Best Gamification Marketing Campaign 2018

Best Gamification Marketing Campaign 2018 5 Star – Ek Alag Style Se Kho Jao   The Campaign   Cadbury 5Star has always focused on creating an experience for its consumers with the campaign “Ek Alag Level Pe Kho Jao” Cadbury aimed to elevate consumer’s experiencesObjective:1. Drive High Brand Awareness for The Product Through Use of…
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INKSPELL – Case Study of the Week (Best Campaign Through Social Messenger)

Best Campaign Through Social Messenger 2018 WhatsApp Campaign by iProspect     The Campaign   Business news is high-on-demand, and while its main audience is always strapped for time, there’s no way to ensure well-curated news in a quick manner. Their objective was to find a solution to this and offer business news readers a…
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INKSPELL – Case Study of the Week (Best Content In A Radio Campaign)

Best Content In A Radio Campaign 2018 SHANIVAAR KI RAAT AKSHAY KE SAATH on Zee Cinema  The Campaign  Shanivaar Ki Raat Akshay Ke Saath is a unique festival which was launched in September 2017, with the promise of a new, fresh title of Akshay Kumar on the strongest slot of Saturday primetime with 4 never ever…
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INKSPELL – Case Study of the Week (Best Use of Animation or Motion Graphics)

Best Use of Animation or Motion Graphics Campaign 2018 So Sorry by Aajtak.com   The Campaign SoSorry’ is India’s first ever politoon series. It is an initiative by India Today Group that lays exclusive focus on the most trending & controversial news from all over India. Beginning in the year 2013-14, cutting edge animated political…
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