INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy

 

  1. Blogging as a lead generation tool.

Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog generate a lot of traffic than companies who don’t.

Each post you create is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active, which will help surface your content to the top of search engine results.

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INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

5 essential elements of a digital marketing strategy

 

2. Audit and update your SEO

You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year.  Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

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INDUSTRY BEST PRACTICES – #80 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 1)

5 essential elements of a digital marketing strategy

 

  1. Customer Prioritisation

While creating your digital marketing strategy your team will get consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Tony Delmercado said “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, right then buy eyeballs. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies.”

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INDUSTRY BEST PRACTICES – #19 DIGITAL MARKETING TIPS (PART 5)

Digital Marketing Tips (Part 5)

Do Your Research

You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy.

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INDUSTRY BEST PRACTICES – #63 BRANDING TIPS (PART 1)

Branding Tips(Part 1)

Creative Elements

Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you.

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