Best Video Content in a 360 Degree Campaign 2019 TBWAIndia Pvt Ltd The Campaign In 2017, Datsun’s brand awareness increased exponentially from 39.2% to 48.5%. However, familiarity and over-all-opinion was low leading to weak purchase consideration. So, the task in 2018 was to increase familiarity to 11% and over all opinion to 8%.…
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Best Digital Campaign for a CauseNPONGOCSR 2018 World Vision India The Campaign To Raise donation through digital platform to support more than 8000+ families within their operational areas in Nilampur block of Malapurram District, with dry rations for 30 days. The Idea The objective of the campaign is to generate as much as…
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Best Video Content in a Social Media Marketing Campaign 2019 The Campaign An 80-day influencer-driven campaign for one of 2018’s top trending web series ‘Home… it’s a feeling’ based on one of the most shocking yet true events in India. What started as a video full of emotional memories, swiftly gained traction across…
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Best Implementation of Technology byfor a Media sector enterprise 2019 TABSONS INDIA The Campaign By integrating technologies across the world, they have created AI&ML enabled media monitoring solutions. They use AI/ML technology to detect Brand, Logo, Face and Speech with accuracy of 99.8% and granularity of +/- 2sec, meeting extremely high SLAs with better time stamping. This technology is being…
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Best Digital Advertising Affiliate Network Campaign 2019 Best Digital Advertising Affiliate Network – SVG Media The Campaign SVG Media, a Dentsu Aegis Network company is the Largest Indian Digital Media Company with over 150+ Million Unique Visitors. SVG Media started its India operations in 2006 and is the launch pad for successful…
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Best Educational Content on Social Platform(s) Campaign 2019 Ek Nayi Muskaan by The Himalaya Drug Company The Campaign As a brand, Himalaya Lip Care understands that lips are the conduit to the expression of one’s emotions and confidence. Hence, the core objective of the brand is to ensure healthy and nourished lips…
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Best Digital Influencer Marketing Campaign 2018 Realme 2 – A Notch Above The Campaign The objective was to create a campaign which helps in increasing ‘Product Consideration and Affinity’. The research report they received post launch of their first product revealed the key parameters – Screen, Battery and Camera on which the smartphone…
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Other major winners at Inkspell Media’s marquee event for the content industry included Indianweb2.com, Tumbbad by Soham Shah Films, Pipe Dream, Monk Media Network, DVio Digital, PVR, The Viral Fever and UTI Mutual Fund. A large pool of digital properties coupled with unique content initiatives across platforms have facilitated Times Network in achieving its leadership…
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Best Online PR Campaign 2018 lnfluencers ke Saath #Fun in Comicstaan The Campaign *When 9 comedians come together, toh kuch hungama hoga naa, aur shor bhi machega. Par yeh shor machayega kaun? Influencers! *The real challenge was choosing the right influencers since the 9 comedians were big influencers already in their own…
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Best Payment Technology/Solution Provider Campaign 2018 Bill Avenue The Campaign Bill Avenue is India’s fastest growing BBPS based bill payment engine listed amongst other SaaS solutions offered by Infibeam Avenues Ltd. In a very short span of time, their company has evolved from a green shoot into a strategic business unit thereby grabbing…
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