What is programmatic advertising? Programmatic advertising is the use of automated technology for media buying or the process of purchasing advertising space. Data insights and algorithms are used in programmatic media buying to show ads to the right user at the right moment and at the right price. How does it work? Programmatic advertising has […]
The Premier event Masters of Modern Marketing Awards to be held on 24th June, entries to close on 27th May The 6th Annual Edition of Inkspell Media’s Masters of Modern Marketing Awards & Conference, an engaging confluence of market leaders and experts from the leading brands and agencies, is set to be conducted on 24th June. mCube 2022 […]
The 4th Annual Edition of Inkspell’s Video Media Awards & Summit 2022 and the 2nd Annual Chapter of The Unlocked Awards 2022 in collaboration with the Global Trends Forum, were successfully conducted virtually on 29th April, in which “Bacardi 1862 India – OML” stole the spotlight of the evening by bagging 10 trophies and becoming the “Agency of the Year”. With […]
Reliance Jio bags the ‘Digital Enterprise of the Year’ award at DOD 2021 Other major winners at the Drivers of Digital Awards and Summit hosted by Inkspell Media were Schbang (Agency of the year), Zee Bangla (Network of the year), Vivek Tankha (Political Influencer of the year), Jinand Shah from PSB Loans Limited (FinTech […]
Other major winners at Inkspell Media’s marquee event for the content industry included Shivany Ambikapathy from Myntra, Ankket Jain from Red FM 93.5, All About Eve and Flick. A large pool of digital properties coupled with unique content initiatives across platforms have facilitated Zoom Studios in achieving its leadership position in the content domain. It […]
Best User Experience Campaign 2018 Bigg Boss S11 – Consumer Experience About the Campaign VOOT is Viacom18’s advertising-led video-on-demand platform that is available as an app for iOS and Android users, and a website for desktop consumption. About the Idea Bigg Boss S11 was a case study to enhance […]
Best Digital Experience Marketing Campaign Panasonic India #SoMuchToDo About the Campaign Campaign Name: #SoMuchToDo Problem Statement: Creating awareness about a newly launched device – the Eluga A3 Pro in an already over saturated market with multiple options for the consumer.So what do we do? The need of the hour was to create […]
Best Media Streaming Campaign 2018 JioTV About the Campaign JioTV is India’s revolutionary Mobile TV platform offering access to 580+ Live TV channels, Catch-up & more across various genres and over a dozen lndian languages. About the Innovation With JioTV, users can breeze through the EPG, watch […]
Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019 #WeAreSoOTT About the Product Since their target audience for this campaign were the millennials, they tried to use millennials terms throughout the campaign. About the Innovation It was a year-end campaign and they used the most watched/loved […]
Best Video Content in a Digital Campaign by/for an Educational Institution/Enterprise 2019 JagranJosh.com: Union Budget 2019-20 About the Product The budget is an expression of the government’s public policy. It informs the public as to how the government plans to earn and sell. Keeping in mind the importance and value of […]
Best Use of Digital Media/Platform in the Insurance Category 2019 #YehCOCOKyaHai About the Product COCO by DHFL General Insurance, a new entrant in General insurance segment, took a ‘digital first’ approach. The brand wanted to generate brand awareness and interest and eventually increase the search volume in the subsequent months. Video being […]
Best Video-on-DemandOTT Platform of the Year 2019 ALTBalaji About the Campaign ALTBalaji is India’s home-grown OTT platform, which has been acknowledged for continuously introducing engaging content in a variety of formats & styles to captivate its audiences. Since its inception in 2017, it has been creating and curating content, which is […]