Month: March 2018

INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Healthcare Company)

Best Multi Channel Campaign by/for a Healthcare Company By Portea Medical for Portea Heal at Home Campaign The Campaign Market research showed that 35% of the target group knew about Home Healthcare while only 5% were aware of Portea as a brand. Even out of the people who were aware of Portea, the respondents did not…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #09: The Promotional Bug Picture this, a group of enthusiastic volunteers giving away free insect-infused ice-cream? They wear t-shirts that read, ‘Why eating insects make sense. Ask Me.’ With value proposition based on “taste of the future”, this is The Economist weekly’s promotional campaign across popular spots of Sydney over the weekend. Insect-infused ice-cream…
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INDUSTRY BEST PRACTICES – #19 DIGITAL MARKETING TIPS (PART 5)

Digital Marketing Tips (Part 5) Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a…
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INDUSTRY BEST PRACTICES – #63 BRANDING TIPS (PART 1)

Branding Tips(Part 1) Creative Elements Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience,…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #08: Leveraging Loyalty As much as one aspires for loyalty in the context of customer connections, the whole expectation of what amounts to loyalty seems to have undergone a paradigm shift of sorts. For instance, earlier loyalty from a customer was mapped to a repeat purchase pattern; today, businesses expect customers to advocate for…
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INDUSTRY BEST PRACTICES – #18 DIGITAL MARKETING TIPS (PART 4)

Digital Marketing Tips (Part 4)   1. Use Visuals. Creating engaging content is key in today’s high paced world. With the attention span of today’s population being seven seconds, visual marketing is a highly effective way of storytelling, helping to attract and captivate your customers and prospects through digital media.   2. Be Consistent. Your…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Real Estate Company)

Best Multi Channel Campaign by/for a Real Estate Company By NetBiz Systems Pvt. Ltd. for Kanakia Group   The Campaign Brief: Kanakia Group envisioned to immerse residents in the Parisian way of life, through the Kanakia Paris Project. Kanakia Group was also developing a Z wellness center for its residents, which is being conceptualized in…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an FMCG/CPG Company)

Best Multi Channel Campaign by/for an FMCG/CPG Company By Vermillion communication for patanjali Ayurved The Campaign The campaign being shoot at mumbai and released in all leading GEC and news channels “Ab apne baalon se kaho jug jug jiyo’ For hair that is healthy, strong & beautiful, Kesh Kanti is passed on as a legacy…
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CONTENT LEADERSHIP

How Content Marketing Helps Build Your Brand?   “Your Brand is not what you sell.”- John Iwata, IBM. ContentMarketing is the gap between what the brands produce and what the consumers actually desire to purchase.Almost every brand today is using content marketing to grow their business. Indeed,content marketing has grown in importance, especially for smaller…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #07: Of Hero, Hub and Hygiene Content It isn’t uncommon for content to be referred to as being the king or queen in almost every paper making a case for the need of content strategy. Irrespective of the blue-blooded strategist that content is, how does own create meaningful content? The 3 H framework introduced…
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