Month: February 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #06: The Millennial Shift The millennials are an interesting lot for they look forward to experiences rather than acquisition. Physical Possession replaces title ownership. However, this seems to have an interesting proposition for businesses. For products that are being ‘perceived’ as functional in nature be it a house to stay in, a vehicle for…
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INDUSTRY BEST PRACTICES – #16 DIGITAL MARKETING TIPS (PART 2)

Digital Marketing Tips (Part 2) Spend Wisely Each Platform used to market online provides you with a different value. You need to analyze which outlet you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an Automobile Company)

Best Multi Channel Campaign by/for an Automobile Company By Inextis Events Pvt Ltd for Tata Motors Ltd The Campaign Zest – A word that connotes great enthusiasm and energy – exactly the persona Tata Motors had in mind when they launched the Zest. The aim was to rebrand themselves as a youthful and energetic brand in touch…
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INKSPELL – Case Study of the Week(Best Viral Marketing Campaign)

Best Viral Marketing Campaign By Sparkt Private Limited for Star Plus The Campaign The channel, through its content, has always supported the cause of gender equity and has been a beacon brand for women, encouraging women to stand up for their identity. Taking this legacy forward, and to challenge and question orthodoxy and age-old gender…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #05: Random Search to Personalised Research Picture this, Google insights report that there has been a 115% growth in search volumes for mobile searches for ‘best face lotion and moisturizers ‘ , 165% growth for ‘best water bottles’ and a 305% surge in search volume for toothpaste related searches. Just when we were comfortable…
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CONTENT LEADERSHIP

Why Marketers should go for CDN?   CDN(Content Delivery Network) is a system of distributed servers that delivers pages and other web content to a user, based on both geographical locations of the user, the origin of the webpage and the content delivery server. Wondering how it works? CDN minimizes the distance between the visitors…
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CONTENT LEADERSHIP

How to Excel the Art of Storytelling “Good content is not about storytelling, it’s telling your story well.”Excelling the art of storytelling is not as difficult as you think . We have been telling stories, writing plays since our childhood, the time when we could hardly understand what exactly we are doing. The power of…
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INDUSTRY BEST PRACTICES – #25 SOCIAL MEDIA TIPS (PART 5)

Social Media Tips(Part 5) Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you are listening for the right cues from your audience, social media can become an invaluable…
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INKSPELL – Case Study of the Week(Best Video Marketing Campaign)

Best Video Marketing Campaign By WATConsult for Digibank by DBS The Campaign The communication goal was to reach out to millennials to spread awareness for DBS’ new mobile-only banking app ‘Digibank’. Since DBS is currently a lesser known bank in India, the brand wanted to take up a disruptive approach to make consumers take note, increase…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #04: The Curious Case of Customer Curiosity Since time immemorial actions fueled by curiosity have been central to human behaviour, with its manifestations merely changing across decades. Our variety seeking shopping behaviour drifting from trips to markets to rendezvous at specialty retailers to the self-imposed isolation on our private screens stands testimony to this aspect. These…
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