Month: January 2018

INKSPELL – Case Study of the Week(Best Innovation/Creativity in a Digital Campaign)

Best Innovation/Creativity in a Digital Campaign By WATCONSULT For HDFC The Campaign The campaign was undertaken with the basic thought of creating an online innovation which will help the brand encourage / excite HDFC bank’s prospective customers to opt for the HDFC bank Diner’s Club Credit Card. Objective: To make the prospective customers experience the premium…
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INDUSTRY BEST PRACTICES – #23 SOCIAL MEDIA TIPS (PART 3)

Social Media Tips (Part 3) Create a plan for each Social Media Channel If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. If you can’t answer questions like “Why are you on Social Media” or “What Social…
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INKSPELL – Case Study of the Week(Best Engagement through Mobile Marketing)

Best Engagement through Mobile Marketing By Nissan Motor India Pvt. Ltd. For The Legend Has Arrived The Campaign The objective of the campaign was to unveil Nissan’s newest version of the GT-R car. GT-R has been around since the 70s, and showcasing this heritage to the users and have them appreciate the lineage of the…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #01: Digital makes Inclusive the New Exclusive? Over the last 90 years, December edition of TIME magazine features Person of the Year, chosen based on Person(s) who exerted the most influence over the news in the year gone by. One is not surprised to see names like Mohandas Karamchand Gandhi (1930), Martin Luther King Jr…
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INDUSTRY BEST PRACTICES – #22 SOCIAL MEDIA TIPS (PART 2)

Social Media Tips (Part 2) 1. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets. 2. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure…
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INKSPELL – Case Study of the Week(Best Engagement through Digital Marketing)

Best Engagement through Digital Marketing By Star Plus for P.O.W. – BANDI YUDDH KE The Campaign The aim was to invite viewers to sample differentiated & disruptive content that would change the grammar of Indian television and to build a perception for the channel in launching fresh edgy content of International standard in India. Also,…
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INDUSTRY BEST PRACTICES – #21 SOCIAL MEDIA TIPS (PART 1)

Social Media Tips (Part 1) 1.Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake. 2. Since your employees also represent your brand, both in person and online, implement a social media policy that at…
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INKSPELL – Case Study of the Week (Best Display Marketing in Digital)

Best Display Marketing in Digital By Lyf for Earth The Campaign LYF Smartphone+ also known as Reliance LYF, is an Indian mobile handset company. The brand was all set to launch their flagship model EARTH 2. The primary focus to make the users aware about the products and its unique features and also to create…
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Industry Best Practices – #07 SEO Tips (Part 4)

SEO Tips (Part 4)   1. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business. 2. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or…
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