Month: December 2017

INKSPELL – Case Study of the Week (Best Marketing through a Website/Blog)

Best Marketing through a Website/Blog By WATConsult for Parents of Fertility The Campaign 30 Million couples in India are infertile, but only 5% approach clinics. Infertility issues are considered as Taboo. Surveys suggest couples wait for an average 14.4 months before they could seek any help. Few directly go to an Obs Gyn & may…
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Industry Best Practices – #06 SEO Tips (Part 3)

SEO Tips (Part 3) 1. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits. 2. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to…
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INKSPELL – Case Study of the Week (Best Gamification Marketing)

Best Gamification Marketing By Gameloft for Maruti Suzuki: Nexa Baleno Buddy Pack The Campaign Maruti Suzuki has been creating a lot of sensation in the automobile market since the time it launched its premium automotive retail brand Nexa. It is a first-of-its-kind modern retail channel with a network of new age automotive showrooms across India…
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INKSPELL – Case Study of the Week (B2B Marketing Campaign)

Best B-2-B Marketing Campaign By Jagran Prakashan Ltd for Retail Guru: Creating New Revenue Opportunities The Campaign The revenue model of newspapers in India is skewed towards 65% in favour of advertising and the balance from circulation. This obviously puts a high demand on advertising revenues. The newspaper market in India is dominated by languages…
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