Month: August 2017

INKSPELL – Case Study of the Week (Email Marketing Campaign)

Best Email Marketing Campaign 2016 Via.com – The Biggest Online Travel Sale by Octane The Campaign Via.com, a leading travel company, wanted to encourage people to participate in their ‘Biggest Online Travel Sale’ which went live on December 9, 2015, across desktop sites, Mobile sites, Android apps and iOS apps. Via engaged in an offline-online…
Read more

INKSPELL – Case Study of the Week (Mobile Marketing Campaign)

Best Mobile Marketing Campaign 2016 Sumit Sambhal Lega Mobile Interactive Masthead The Campaign STAR Plus is known for family dramas with women at the core who hold the family together. Sumit Sambhal Lega turns this on the head and re-imagines the role of a man in keeping the family together. Goal was to drive affinity towards…
Read more

Industry Best Practices – #04 SEO Tips (Part 1)

SEO Tips (Part 1) Having a business blog is useless if you don’t regularly create and promote original and shareable content to help prove relevance and therefore rank in search engines. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to…
Read more

Industry Best Practices – #24 Website Tips (Part 2)

Website Tips (Part 2) A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation. In order to get found by local consumers, you need to optimize your site with local information like your…
Read more

INKSPELL – Case Study of the Week (Search Media Marketing)

Best Search Media Marketing Campaign 2016 Royal Sundaram SEO by iProspect The Campaign Royal Sundaram General Insurance Co. Ltd. is among one of the first licensed general insurance companies in India. Although our organic ranking was enough to get them leads, they had to figure out a way to rank on the 1st page of…
Read more