Month: July 2017

Industry Best Practices – #23 Website Tips (Part 1)

Website Tips (Part 1) If you haven’t updated your website in the last 3 years, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. Make your website mobile-friendly! Studies indicate that nearly 80% of local mobile searches end in a…
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Industry Best Practices – #51 Search Advertising Tips (Part 3)

Search Advertising Tips (Part 3) Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. Should you use correct punctuation in text ads? Yes! It just makes good sense. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can,…
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Industry Best Practices – #50 Search Advertising Tips (Part 2)

Search Advertising Tips (Part 2) Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform…
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INKSPELL – Case Study of the Week (Social Media Marketing)

Best Social Media Marketing Campaign 2016 Ariel – Dads Share the Load The Campaign In a category of 30+ brands and half a billion consumers, Ariel wanted to launch a new Matic Pack and hit sales growth. The big challenge that lay ahead for Ariel was to beat the Goliath brand Surf Excel by driving…
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