Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018 Edelweiss SME Loans Campaign The Campaign Edelweiss wanted to increase SME Loan portfolio by 30% with all other factors remaining the same interest rates, customer journey with media weights that were less than 10% of category during the campaign burst.…
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Best Gamification Marketing Campaign 2018 5 Star – Ek Alag Style Se Kho Jao The Campaign Cadbury 5Star has always focused on creating an experience for its consumers with the campaign “Ek Alag Level Pe Kho Jao” Cadbury aimed to elevate consumer’s experiencesObjective:1. Drive High Brand Awareness for The Product Through Use of…
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Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took…
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5 essential elements of a digital marketing strategy Blogging as a lead generation tool. Conducting SEO and Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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5 essential elements of a digital marketing strategy 2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential? Search engine optimization can significantly help your brand reach the people who want what…
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Digital Marketing Tips (Part 5) Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a…
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Digital Marketing Tips (Part 4) 1. Use Visuals. Creating engaging content is key in today’s high paced world. With the attention span of today’s population being seven seconds, visual marketing is a highly effective way of storytelling, helping to attract and captivate your customers and prospects through digital media. 2. Be Consistent. Your…
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Best Multi Channel Campaign by/for a Real Estate Company By NetBiz Systems Pvt. Ltd. for Kanakia Group The Campaign Brief: Kanakia Group envisioned to immerse residents in the Parisian way of life, through the Kanakia Paris Project. Kanakia Group was also developing a Z wellness center for its residents, which is being conceptualized in…
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Digital Marketing Tips ( Part 3) Do Your Research Knowing the audience is very important to make a campaign successful. Most importantly there should be a connect between the content and the audience. Since at digital platform you can target a specific audience, you must keep your message specific to an indivisual target group,…
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Session #06: The Millennial Shift The millennials are an interesting lot for they look forward to experiences rather than acquisition. Physical Possession replaces title ownership. However, this seems to have an interesting proposition for businesses. For products that are being ‘perceived’ as functional in nature be it a house to stay in, a vehicle for…
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