Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018
Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018 Edelweiss SME Loans Campaign The Campaign Edelweiss wanted to increase SME Loan portfolio by 30% with all other factors remaining the same interest rates, customer journey with media weights that were less than 10% of category during the campaign burst.…
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