Tag: Inkspell

Best Performance-driven Mobile Campaign 2018

Best Performance-driven Mobile Campaign 2018 Re-igniting Affiliate programme for Snapdeal     The Campaign   Snapdeal has been using multiple digital media channels for acquiring new customers and beating competition. Reaching to tier two cities was challenging. Snapdeal had shut their Affiliate Campaign for close to 6 months which used to be run by their…
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Best Online Commercial 2018

Best Online Commercial 2018 Realme 2 – Cut the Drama     The Campaign   Realme wanted to drive awareness around its new Realme 2 smartphone during its first sale phase while highlighting its 4230 mAh Big Battery under the 10K price segment. The brand’s primary objective was to bring forward and address the battery…
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Best Web Series 2018

Best Web Series 2018 Dice Media- Pocket Aces Pictures Pvt Ltd     The Campaign   ‘What The Folks’ encapsulates the familial struggles of Nikhil, a young man who is forced to live alone with his in-laws for a few weeks. Nikhil’s bittersweet interactions with his wife’s family provide for humorous situations that will be…
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Best use of Digital for Social and Economic Development 2018

Best use of Digital for Social and Economic Development 2018 Harpic – Banega Swachh India     The Campaign   Reckitt Benckiser has a vision of a world where people live healthier and better lives.In order to bring people closer to “”Healthy & Better Lives””, they decided to create a campaign that creates awareness in…
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Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018

  Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018 Edelweiss SME Loans Campaign       The Campaign Edelweiss wanted to increase SME Loan portfolio by 30% with all other factors remaining the same interest rates, customer journey with media weights that were less than 10% of category during the campaign burst.…
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Best Gamification Marketing Campaign 2018

Best Gamification Marketing Campaign 2018 5 Star – Ek Alag Style Se Kho Jao   The Campaign   Cadbury 5Star has always focused on creating an experience for its consumers with the campaign “Ek Alag Level Pe Kho Jao” Cadbury aimed to elevate consumer’s experiencesObjective:1. Drive High Brand Awareness for The Product Through Use of…
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INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took…
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INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what…
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INDUSTRY BEST PRACTICES – #19 DIGITAL MARKETING TIPS (PART 5)

Digital Marketing Tips (Part 5) Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a…
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