Tag: Inkspell Media

Best User Experience Campaign 2018

Best User Experience Campaign 2018 Bigg Boss S11 – Consumer Experience     About the Campaign   VOOT is Viacom18’s advertising-led video-on-demand platform that is available as an app for iOS and Android users, and a website for desktop consumption.     About the Idea   Bigg Boss S11 was a case study to enhance…
Read more

Best Digital Experience Marketing Campaign

Best Digital Experience Marketing Campaign Panasonic India #SoMuchToDo     About the Campaign   Campaign Name: #SoMuchToDo Problem Statement: Creating awareness about a newly launched device – the Eluga A3 Pro in an already over saturated market with multiple options for the consumer.So what do we do? The need of the hour was to create…
Read more

Best Use of Digital Media/Platform in the Insurance Category 2019

Best Use of Digital Media/Platform in the Insurance Category 2019 #YehCOCOKyaHai     About the Product   COCO by DHFL General Insurance, a new entrant in General insurance segment, took a ‘digital first’ approach. The brand wanted to generate brand awareness and interest and eventually increase the search volume in the subsequent months. Video being…
Read more

Best Video-on-Demand\OTT Platform of the Year 2019

Best Video-on-DemandOTT Platform of the Year 2019 ALTBalaji     About the Campaign     ALTBalaji is India’s home-grown OTT platform, which has been acknowledged for continuously introducing engaging content in a variety of formats & styles to captivate its audiences. Since its inception in 2017, it has been creating and curating content, which is…
Read more

Best Social Impact StartUp in Digital 2018

Best Social Impact StartUp in Digital 2018 The Better India     The Campaign   The Better India is Asia’s largest impact-media platform that reaches 50 million people every month. They have changed the discourse in journalism, moving it from what’s not working to what is. They do this by sharing stories about India’s most…
Read more

Best Video Content in a Digital Campaign by/for a Tours and Travel enterprise 2019

Best Video Content in a Digital Campaign by/for a Tours and Travel enterprise 2019 MTV Airbnb SaifKareena Campaign     The Campaign   Airbnb as a concept has always advocated the idea of finding a home, even when you are travelling to a strange country or place. The whole concept of “Live there” arises from…
Read more

Best Video Content in a 360 Degree Campaign 2019

Best Video Content in a 360 Degree Campaign 2019 TBWAIndia Pvt Ltd   The Campaign   In 2017, Datsun’s brand awareness increased exponentially from 39.2% to 48.5%. However, familiarity and over-all-opinion was low leading to weak purchase consideration. So, the task in 2018 was to increase familiarity to 11% and over all opinion to 8%.…
Read more

Best Digital Campaign for a Cause\NPO\NGO\CSR 2018

Best Digital Campaign for a CauseNPONGOCSR 2018 World Vision India The Campaign   To Raise donation through digital platform to support more than 8000+ families within their operational areas in Nilampur block of Malapurram District, with dry rations for 30 days.   The Idea   The objective of the campaign is to generate as much as…
Read more

Best Video Content in a Social Media Marketing Campaign 2019

Best Video Content in a Social Media Marketing Campaign 2019   The Campaign   An 80-day influencer-driven campaign for one of 2018’s top trending web series ‘Home… it’s a feeling’ based on one of the most shocking yet true events in India. What started as a video full of emotional memories, swiftly gained traction across…
Read more

Best Implementation of Technology by\for a Media sector enterprise 2019

Best Implementation of Technology byfor a Media sector enterprise 2019 TABSONS INDIA   The Campaign   By integrating technologies across the world, they have created AI&ML enabled media monitoring solutions. They use AI/ML technology to detect Brand, Logo, Face and Speech with accuracy of 99.8% and granularity of +/- 2sec, meeting extremely high SLAs with better time stamping. This technology is being…
Read more