Tag: Facebook Marketing

INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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INDUSTRY BEST PRACTICES – #16 DIGITAL MARKETING TIPS (PART 2)

Digital Marketing Tips (Part 2) Spend Wisely Each Platform used to market online provides you with a different value. You need to analyze which outlet you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for…
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INDUSTRY BEST PRACTICES – #25 SOCIAL MEDIA TIPS (PART 5)

Social Media Tips(Part 5) Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you are listening for the right cues from your audience, social media can become an invaluable…
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INDUSTRY BEST PRACTICES – #15 DIGITAL MARKETING TIPS (PART 1)

Digital Marketing Tips (Part 1) 1. User experience can be made effective primarily through content, communication channels and intuitive UI. The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience. 2. In addition, you need to…
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INDUSTRY BEST PRACTICES – #24 SOCIAL MEDIA TIPS (PART 4)

Social Media Tips (Part 4) 1. Ensure that you repurpose the content in different formats that suit different social channels. For example, A document on LinkedIn can be adapted into video for posting on YouTube/Facebook, info-graphic for Instagram, etc. 2. The timing of the social media posts is critical. There are analysis reports on the…
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INDUSTRY BEST PRACTICES – #23 SOCIAL MEDIA TIPS (PART 3)

Social Media Tips (Part 3) Create a plan for each Social Media Channel If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. If you can’t answer questions like “Why are you on Social Media” or “What Social…
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INDUSTRY BEST PRACTICES – #22 SOCIAL MEDIA TIPS (PART 2)

Social Media Tips (Part 2) 1. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets. 2. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure…
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INDUSTRY BEST PRACTICES – #21 SOCIAL MEDIA TIPS (PART 1)

Social Media Tips (Part 1) 1.Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake. 2. Since your employees also represent your brand, both in person and online, implement a social media policy that at…
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