Tag: #DODawards2018

Best User Experience Campaign 2018

Best User Experience Campaign 2018 Bigg Boss S11 – Consumer Experience     About the Campaign   VOOT is Viacom18’s advertising-led video-on-demand platform that is available as an app for iOS and Android users, and a website for desktop consumption.     About the Idea   Bigg Boss S11 was a case study to enhance…
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Best Digital Experience Marketing Campaign

Best Digital Experience Marketing Campaign Panasonic India #SoMuchToDo     About the Campaign   Campaign Name: #SoMuchToDo Problem Statement: Creating awareness about a newly launched device – the Eluga A3 Pro in an already over saturated market with multiple options for the consumer.So what do we do? The need of the hour was to create…
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Best Gamification Marketing Campaign 2018

Best Gamification Marketing Campaign 2018 5 Star – Ek Alag Style Se Kho Jao   The Campaign   Cadbury 5Star has always focused on creating an experience for its consumers with the campaign “Ek Alag Level Pe Kho Jao” Cadbury aimed to elevate consumer’s experiencesObjective:1. Drive High Brand Awareness for The Product Through Use of…
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