Tag: DOD2019

Best Use of Digital Media/Platform in the Insurance Category 2019

Best Use of Digital Media/Platform in the Insurance Category 2019 #YehCOCOKyaHai     About the Product   COCO by DHFL General Insurance, a new entrant in General insurance segment, took a ‘digital first’ approach. The brand wanted to generate brand awareness and interest and eventually increase the search volume in the subsequent months. Video being…
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Best Digital Innovation 2018

Best Digital Innovation 2018 mFaaS – Mobile Ad Fraud Detection Platform     About the Product   mFaaS is Affle’s mobile ad fraud detection and reduction platform which detects, and blocks suspect traffic and invalid installs in real time. It is efficient for both networks and advertisers and allows fraud prevention related optimization in campaigns…
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Best Social Impact StartUp in Digital 2018

Best Social Impact StartUp in Digital 2018 The Better India     The Campaign   The Better India is Asia’s largest impact-media platform that reaches 50 million people every month. They have changed the discourse in journalism, moving it from what’s not working to what is. They do this by sharing stories about India’s most…
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Best Video Content in a 360 Degree Campaign 2019

Best Video Content in a 360 Degree Campaign 2019 TBWAIndia Pvt Ltd   The Campaign   In 2017, Datsun’s brand awareness increased exponentially from 39.2% to 48.5%. However, familiarity and over-all-opinion was low leading to weak purchase consideration. So, the task in 2018 was to increase familiarity to 11% and over all opinion to 8%.…
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Best Online PR Campaign 2018

Best Online PR Campaign 2018 lnfluencers ke Saath #Fun in Comicstaan   The Campaign   *When 9 comedians come together, toh kuch hungama hoga naa, aur shor  bhi machega. Par yeh shor machayega kaun? Influencers!   *The real challenge was choosing the right influencers since the 9 comedians were big influencers already in their own…
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Best Payment Technology/Solution Provider Campaign 2018

Best Payment Technology/Solution Provider Campaign 2018 Bill Avenue     The Campaign   Bill Avenue is India’s fastest growing BBPS based bill payment engine listed amongst other SaaS solutions offered by Infibeam Avenues Ltd. In a very short span of time, their company has evolved from a green shoot into a strategic business unit thereby grabbing…
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Industry 4.0 gears up for DOD 4.0 – the fourth edition of the annual Drivers of Digital Awards and Summit

One of the most anticipated events in the Indian digital domain, Drivers of Digital (DOD) will recognise the 2019 leaders of industry at a grand programme in Mumbai on 13 December 2019. If there is one constant phenomenon that has engulfed the entire industrial ecosystem, it is the digitalisation of business processes. Digital technologies are…
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Best FinTech StartUp Campaign 2018

Best FinTech StartUp Campaign 2018 Finzy       The Campaign   Finzy is a digital peer to peer lending platform, registered with the RBI as an NBFC-P2P that connects verified borrowers who are looking for affordable personal loans, with investors who are looking to invest in a new asset class, that provides regular risk optimised returns. As…
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