Tag: Conference

INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took…
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INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what…
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INDUSTRY BEST PRACTICES – #63 BRANDING TIPS (PART 1)

Branding Tips(Part 1) Creative Elements Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience,…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Real Estate Company)

Best Multi Channel Campaign by/for a Real Estate Company By NetBiz Systems Pvt. Ltd. for Kanakia Group   The Campaign Brief: Kanakia Group envisioned to immerse residents in the Parisian way of life, through the Kanakia Paris Project. Kanakia Group was also developing a Z wellness center for its residents, which is being conceptualized in…
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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an FMCG/CPG Company)

Best Multi Channel Campaign by/for an FMCG/CPG Company By Vermillion communication for patanjali Ayurved The Campaign The campaign being shoot at mumbai and released in all leading GEC and news channels “Ab apne baalon se kaho jug jug jiyo’ For hair that is healthy, strong & beautiful, Kesh Kanti is passed on as a legacy…
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CONTENT LEADERSHIP

How Content Marketing Helps Build Your Brand?   “Your Brand is not what you sell.”- John Iwata, IBM. ContentMarketing is the gap between what the brands produce and what the consumers actually desire to purchase.Almost every brand today is using content marketing to grow their business. Indeed,content marketing has grown in importance, especially for smaller…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #07: Of Hero, Hub and Hygiene Content It isn’t uncommon for content to be referred to as being the king or queen in almost every paper making a case for the need of content strategy. Irrespective of the blue-blooded strategist that content is, how does own create meaningful content? The 3 H framework introduced…
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INDUSTRY BEST PRACTICES – #17 DIGITAL MARKETING TIPS (PART 3)

Digital Marketing Tips ( Part 3) Do Your Research Knowing the audience is very important to make a campaign successful. Most importantly there should be a connect between the content and the audience.   Since at digital platform you can target a specific audience, you must keep your message specific to an indivisual target group,…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #06: The Millennial Shift The millennials are an interesting lot for they look forward to experiences rather than acquisition. Physical Possession replaces title ownership. However, this seems to have an interesting proposition for businesses. For products that are being ‘perceived’ as functional in nature be it a house to stay in, a vehicle for…
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