INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an FMCG/CPG Company)

INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an FMCG/CPG Company)

Best Multi Channel Campaign by/for an FMCG/CPG Company

By Vermillion communication for patanjali Ayurved

The Campaign

The campaign being shoot at mumbai and released in all leading GEC and news channels

“Ab apne baalon se kaho jug jug jiyo’

For hair that is healthy, strong & beautiful, Kesh Kanti is passed on as a legacy from a mother to a daughter.

In this  TVC celebrates & cherishes the bond between a mother & a daughter. A journey of a little girl to a teenage to an adult, the protagonist relishes the memories of her mother and the bond that was made over moments of admiring & caring for the hair. A soulful song with deep meaning, “Tu hai to main hu, tu jo hai wo main hu…’, this TVC  is a tribute to every mother-daughter relationship.

 The Idea

Its about the tradition and things which a mother gives to her daughter,  good hair is just one of them. keeping same in mind the film have been made that daughter always look up to her mother.

 The Result

Keshkanti became home known name in shampoo and oil category.

If you, too, have executed exemplary campaigns in the last one year, go ahead and submit your nominations for the ICL Awards 2018 – India’s most sought-after Content programme of the Year.

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