By WATCONSULT For HDFC
The campaign was undertaken with the basic thought of creating an online innovation which will help the brand encourage / excite HDFC bank’s prospective customers to opt for the HDFC bank Diner’s Club Credit Card.
Objective: To make the prospective customers experience the premium lifestyle & benefits the card has to offer.
Marketing challenge – How can the brand use online to create a visual experience of these benefits by not just talking about them. The challenge was that can they create the world of a prospective user of the HDFC Diner’s club Credit Card.
The idea was to create a 360 degree video which will create a visual glimpse to the world of benefits to the person who avails this credit card. The 360 degree video, which was the part of a campaign which would enable user to customize their experience by entering their details on a microsite.
With the use of digital innovation in the form of a 360 video, they successfully created a visual experience for the prospective customers to understand the luxuries & benefits they get to avail with a HDFC bank Diners’ Club Credit card which successfully communicated exactly what they wanted to.
2.2 million+ video views, 25k+ likes, 1000+ comments, positive sentiment rise – 52% & 5k+ shares. The campaign outperformed by 88% (BFSI studies)
If you, too, have executed exemplary campaigns in the last one year, go ahead and submit your nominations for the ICL Awards 2018 – India’s most sought-after Content programme of the Year.
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