INKSPELL – Case Study of the Week(Best Engagement through Digital Marketing)
adminink 19 Jan, 2018

INKSPELL – Case Study of the Week(Best Engagement through Digital Marketing)

Best Engagement through Digital Marketing

By Star Plus for P.O.W. – BANDI YUDDH KE

The Campaign

The aim was to invite viewers to sample differentiated & disruptive content that would change the grammar of Indian television and to build a perception for the channel in launching fresh edgy content of International standard in India.

Also, they wanted to showcase freshness in concept and character which break the DNA of traditional story-telling and marketing by using the technology and feature on mobile phones that is regularly used by most users in the most innovative and effective way to ensure high recall for the campaign.

The Idea

The vibration mode in the mobile devices is the most widely used feature. The idea was to use the device in everyday life and the common feature together to reach out and connect directly with target audience and ensuring high recall for the show with multi-sensory experience and immersive engagement.

The Result

First time in India haptic technology innovation on mobile with a banner with 1.5Mn impressions and 2.5% engagement.

If you, too, have executed exemplary campaigns in the last one year, go ahead and submit your nominations for the ICL Awards 2018 – India’s most sought-after Content programme of the Year.

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