Industry Best Practices – #50 Search Advertising Tips (Part 2)

Industry Best Practices – #50 Search Advertising Tips (Part 2)

Search Advertising Tips (Part 2)

  1. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”
  2. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.
  3. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

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