Industry Best Practices – #50 Search Advertising Tips (Part 2)
Search Advertising Tips (Part 2)
- Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”
- When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.
- Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.
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