INDUSTRY BEST PRACTICES – #18 DIGITAL MARKETING TIPS (PART 4)
Digital Marketing Tips (Part 4)
1. Use Visuals.
Creating engaging content is key in today’s high paced world. With the attention span of today’s population being seven seconds, visual marketing is a highly effective way of storytelling, helping to attract and captivate your customers and prospects through digital media.
2. Be Consistent.
Your digital marketing activity should be integrated into your overall marketing plan and used as a tool to achieve key objectives and goals. A good digital marketing strategy should accurately portray your brand, key messages and target your core audiences, whilst simultaneously ensuring synergy with other marketing activities.
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