Category: Blog

INKSPELL – Case Study of the Week(Best Viral Marketing Campaign)

Best Viral Marketing Campaign By Sparkt Private Limited for Star Plus The Campaign The channel, through its content, has always supported the cause of gender equity and has been a beacon brand for women, encouraging women to stand up for their identity. Taking this legacy forward, and to challenge and question orthodoxy and age-old gender…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #05: Random Search to Personalised Research Picture this, Google insights report that there has been a 115% growth in search volumes for mobile searches for ‘best face lotion and moisturizers ‘ , 165% growth for ‘best water bottles’ and a 305% surge in search volume for toothpaste related searches. Just when we were comfortable…
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CONTENT LEADERSHIP

Why Marketers should go for CDN?   CDN(Content Delivery Network) is a system of distributed servers that delivers pages and other web content to a user, based on both geographical locations of the user, the origin of the webpage and the content delivery server. Wondering how it works? CDN minimizes the distance between the visitors…
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CONTENT LEADERSHIP

How to Excel the Art of Storytelling “Good content is not about storytelling, it’s telling your story well.”Excelling the art of storytelling is not as difficult as you think . We have been telling stories, writing plays since our childhood, the time when we could hardly understand what exactly we are doing. The power of…
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INDUSTRY BEST PRACTICES – #25 SOCIAL MEDIA TIPS (PART 5)

Social Media Tips(Part 5) Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you are listening for the right cues from your audience, social media can become an invaluable…
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INKSPELL – Case Study of the Week(Best Video Marketing Campaign)

Best Video Marketing Campaign By WATConsult for Digibank by DBS The Campaign The communication goal was to reach out to millennials to spread awareness for DBS’ new mobile-only banking app ‘Digibank’. Since DBS is currently a lesser known bank in India, the brand wanted to take up a disruptive approach to make consumers take note, increase…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #04: The Curious Case of Customer Curiosity Since time immemorial actions fueled by curiosity have been central to human behaviour, with its manifestations merely changing across decades. Our variety seeking shopping behaviour drifting from trips to markets to rendezvous at specialty retailers to the self-imposed isolation on our private screens stands testimony to this aspect. These…
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INDUSTRY BEST PRACTICES – #15 DIGITAL MARKETING TIPS (PART 1)

Digital Marketing Tips (Part 1) 1. User experience can be made effective primarily through content, communication channels and intuitive UI. The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience. 2. In addition, you need to…
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INKSPELL – Case Study of the Week(Best Innovation/Creativity in a Mobile Campaign)

Best Innovation/Creativity in a Mobile Campaign By Zee Entertainment Enterprises Ltd for Zee Entertainment Enterprises Ltd (Zee Cinema)  The Campaign Property:  Zee Cine Awards 2016 Campaign objective was high reach with high interaction. This was because the excitement/ interest will be generated only once the TG experiences the content.ZCA is all about quality star performances…
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Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #03:        Core Competence to Digital Dominance   The 90s celebrated the theorization of Core competence represented by the harmonized combination of multiple resources and skillsets that adds to the competitiveness of a firm. Arguably, value addition to consumers forms the central idea of Core competence ideology. Millenials have witnessed the rise and rise…
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