Author: adminink

INKSPELL – Case Study of the Week (Best Use of Animation or Motion Graphics)

Best Use of Animation or Motion Graphics Campaign 2018 So Sorry by Aajtak.com   The Campaign SoSorry’ is India’s first ever politoon series. It is an initiative by India Today Group that lays exclusive focus on the most trending & controversial news from all over India. Beginning in the year 2013-14, cutting edge animated political…
Read more

Sociowash bags the ‘Marketing Agency of the Year’ award, Rubeena Singh wins the ‘Marketing Influencer of the Year’ at mCube 2019

Other major winners at the Masters of Modern Marketing (mCube) awards and conference hosted by Inkspell Media were iProspect (Marketing Enterprise of the Year), Alcohowl (Marketing Startup of the Year), and Amlan Pati from Oppo India (Marketer of the Year). Marketing, in today’s day and age, has evolved into a multi-dimensional discipline and profession especially…
Read more

INKSPELL – Case Study of the Week (Best B-2-B Marketing Campaign)

Best B-2-B Marketing Campaign 2018 News18 Network Leadership Campaign     The Campaign   Over the past 2 years, all their iconic brands such as CNN-IBN, IBN7, IBN-Lokmat and ETV News Network have consolidated its brand identity under the News18 umbrella and have become part of News18 Network. News18 Network is now No.1 in India with a massive…
Read more

INKSPELL – Case Study of the Week (Best Multi-Channel Campaign for a Media/Entertainment enterprise

Best Multi-Channel Campaign for a Media/Entertainment enterprise 2018 Star Gold Select HD by DViO Digital    The Campaign Star Gold Select’s key product offerings:   ⦁Show-cases every movie on the channel with just 1 interval instead of the category norm of having multiple ads breaks during the movie.⦁Showcases a new premiere every week.⦁Showcases movies with strong story-lines.…
Read more

INKSPELL – Case Study of the Week (Best Content in a PR Campaign, Online/Offline 2018)

Best Content in a PR Campaign 2018 Paisa bazaar – Making India Credit Aware The Campaign Paisabazaar.com, India’s largest marketplace for lending products runs India’s biggest credit awareness initiative by offering consumers free credit report (in partnership with Experian & CIBIL) with monthly updates for life. In 18 months, Paisabazaar.com has generated 4.9 million credit reports…
Read more

ShowBox – Apna Music, Apna Swag! IN10 Media set to launch youth-centric music channel

New Delhi, 14th June 2019: IN10 Media, a network with diverse offerings in the media and entertainment sector, including brands like EPIC TV, EPIC On, Juggernaut Productions, and DocuBay, will soon be launching a music channel – ShowBox – a one-stop destination for music lovers, and musical entertainment. In a stagnant playing field where music…
Read more

Marketing is now tech-driven but experience-focused, and Inkspell Media shall award the champions of engagement at mCube 2019

Masters of Modern Marketing (mCube) Awards & Conference is an eclectic concept that acknowledges exemplary work done by enterprises, agencies, and professionals in the advertising and marketing domain while providing a platform where leaders discuss critical aspects of the industry. The emerging focus on customer-experience is driving innovations in the marketplace, and technological transformation is…
Read more

INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took…
Read more

INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
Read more

INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what…
Read more