Month: June 2017

Nissan appoints GM for digital marketing

Nissan has appointed Hussein M Dajani as general manager, Digital Marketing, for Africa, the Middle East and India. He will lead Nissan’s digital and social media strategy in the region, which is becoming ever more significant for Nissan’s global business. Working with teams in local markets, his role will be to ensure that the company…
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SMS still generates the maximum ROI for advertisers in digital marketing today

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word. ROI. Key highlights: ~ SMS gains more traction from customers than other digital marketing mediums ~ Lack of personal messaging and more of business messaging a reason for higher conversion ~ More chance of targeting and finding…
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INKSPELL – Case Study of the Week (Viral Marketing)

Best Viral Marketing Campaign 2016 Trumping Donald – A TE-A-ME intervention The Campaign The intention and endeavor behind this intervention was to spread the word about the power of tea. #TeaForTrump digital & content marketing activation focused on asking users to send their requests to Donald Trump (@realDonaldTrump) directly so that he drinks the green…
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Industry Best Practices – #49 Search Advertising Tips (Part 1)

  Search Advertising Tips (Part 1) Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. Include target keywords in your headlines and…
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