While creating your digital marketing strategy your team will get consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Tony Delmercado said “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, right then buy eyeballs. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies.”
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