Search Advertising Tips (Part 3)
- Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.
- Should you use correct punctuation in text ads? Yes! It just makes good sense.
- Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.
- DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?
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