Industry Best Practices – #51 Search Advertising Tips (Part 3)

Industry Best Practices – #51 Search Advertising Tips (Part 3)

Search Advertising Tips (Part 3)

  1. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.
  2. Should you use correct punctuation in text ads? Yes! It just makes good sense.
  3. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.
  4. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Share your views by leaving a comment. Alternatively, write to [email protected]

Enter the digital Hall of Fame! To submit your Best Search Advertising work, click here

Early Bird Slot open until 21st July 2017

Let’s Connect!


2 Responses

  1. Bablofil says:

    Thanks, great article.

  2. Yes! Finally something about marketing campaign.

Leave a Reply

Your email address will not be published. Required fields are marked *