Inkspell Media 1 Aug, 2022


Media has come a long way from publishing advertisements in print mediums to radio to television and now to OTT and digital platforms. 

Users today prefer watching videos and streaming on OTT platforms to get information and watch entertainment shows. 

People are inclined towards time-saving methods to consume news or any other information; that is where Video Content Marketing comes into the picture. In a study conducted by Google, it was found that the usage of YouTube content among individuals increased by 74% in 2020 compared to 2015.

Video content makes up about 82% of the content available online. 

Video content marketing allows you to share relevant information about your brand’s product or service target audiences. It also adds a considerable amount of user-generated content in the form of reviews, which can be further leveraged for product management and community building. 

Why Video?

Creating Emotional Connect with Target Audiences.

64% of users are likely to buy your product after watching your video rather than any other blog post or social media post. The creation of an emotional bond is what appeals to a customer, and that is what sells. Therefore, increasing conversions and sales. 

  • Better Search Engine Optimization.

Google loves videos! If your post contains a video, it is more likely to reach the front page and feature as a trending #1 post. This boosts SEO which is favored by google’s search engine result page.

  • Improves ROI

According to a study by Hubspot, a video on your landing page can increase your conversion rate by 80%. Hence, a well-produced video with a great strategic marketing plan can work wonders for you!

  • Maximizing Engagement

When content resonates with a person, he tends to engage more with it because it interests and fascinates him. Videos have proven to be the most engaging content and drive traffic. 

So, a good, informative video can help maximize involvement from the audience. 

  • Increases Social Shares 

Instagram Reels are the most appropriate example for explaining social shares. They are popular not only among millennials but also among people of the middle ages. People enjoy watching reel videos and sharing them with friends and family, especially if that content is humorous. 

After Reels became popular, Whatsapp, Facebook and Youtube also started their own Facebook short videos, Youtube shorts, etc., which have proven to be popular and increased social shares. 

Integrating your marketing campaigns with appropriate video content is highly significant because video content is becoming increasingly dominant over all platforms, as stated above too! 

Tags: #video #viralvideos #contentmarketing #digitalmarketing #videocontent #integratedmarketing