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INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Healthcare Company)

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Mar 30
Best Multi Channel Campaign by/for a Healthcare Company By Portea Medical for Portea Heal at Home Campaign The Campaign Market research showed that 35% of the target group knew about Home Healthcare while only 5% were aware of Portea as a brand. Even out of the people who were aware of
Inkspell Marketers' Alert

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

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Mar 28
Session #09: The Promotional Bug Picture this, a group of enthusiastic volunteers giving away free insect-infused ice-cream? They wear t-shirts that read, ‘Why eating insects make sense. Ask Me.’ With value proposition based on “taste of the future”, this is The Economist weekly’s promotional campaign across popular spots of Sydney
Inkspell_Industry Best Practices

INDUSTRY BEST PRACTICES – #19 DIGITAL MARKETING TIPS (PART 5)

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Mar 28
Digital Marketing Tips (Part 5) Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that
Inkspell_Industry Best Practices

INDUSTRY BEST PRACTICES – #63 BRANDING TIPS (PART 1)

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Mar 17
Branding Tips(Part 1) Creative Elements Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch
Inkspell Marketers' Alert

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

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Mar 17
Session #08: Leveraging Loyalty As much as one aspires for loyalty in the context of customer connections, the whole expectation of what amounts to loyalty seems to have undergone a paradigm shift of sorts. For instance, earlier loyalty from a customer was mapped to a repeat purchase pattern; today, businesses