# Inkspell Solutions

> Building Business Blockbusters


## Posts

- [Industry 4.0 gears up for DOD 4.0 – the fourth edition of the annual Drivers of Digital Awards and Summit](https://www.inkspell.co.in/industry-4-0-gears-up-for-dod-4-0-the-fourth-edition-of-the-annual-drivers-of-digital-awards-and-summit/): One of the most anticipated events in the Indian digital domain, Drivers of Digital (DOD) will recognise the 2019 leaders of industry at a grand programme in Mumbai on 13 December 2019. If there is one constant phenomenon that has engulfed the entire industrial ecosystem, it is the digitalisation of business processes. Digital technologies are being leveraged to transform business models and provide new revenue and value-producing opportunities. Digitalization is giving the organizations a competitive advantage by doing things better, faster, and cheaper than the competition. Agencies and enterprises are using creative digital solutions to generate an edge in the […]
- [Best FinTech StartUp Campaign 2018](https://www.inkspell.co.in/best-fintech-startup-campaign-2018/): Best FinTech StartUp Campaign 2018 Finzy       The Campaign   Finzy is a digital peer to peer lending platform, registered with the RBI as an NBFC-P2P that connects verified borrowers who are looking for affordable personal loans, with investors who are looking to invest in a new asset class, that provides regular risk optimised returns. As a C2C tech-driven platform, Finzy provides value to both borrowers and investors. Borrowers looking for personal loans now have a viable alternative with EMI’s starting as low as 10.99% p.a. Their unique credit assessment procedure looks beyond credit scores and company of employment, leading to […]
- [Best Entertaining Content Campaign 2018](https://www.inkspell.co.in/best-entertaining-content-campaign-2018/): Best Entertaining Content Campaign 2018 TVF Bachelors, Season 2.       The Campaign   TVF brought back the second series of the most wanted web-series Bachelors. The cast of Shivankit Parihar, Badri Chavan, and Jasmeet Singh repeated while internet favourite, Jeetu, joined the cast for season two. In the story of second season, the Bachelors try to get a job, cook a meal, and battle the month end among other adventures in 5 uproarious, side-splitting episodes. The series was a huge hit and was also commended for keeping Bollywood spoof alive on the web each scene of Bachelors investigates […]
- [Best Performance-driven Mobile Campaign 2018](https://www.inkspell.co.in/best-performance-driven-mobile-campaign-2018/): Best Performance-driven Mobile Campaign 2018 Re-igniting Affiliate programme for Snapdeal     The Campaign   Snapdeal has been using multiple digital media channels for acquiring new customers and beating competition. Reaching to tier two cities was challenging. Snapdeal had shut their Affiliate Campaign for close to 6 months which used to be run by their in-house team. The main objective was to restart affiliate program with better ROI. Snapdeal chose SVG Columbus to manage their affiliate program exclusively. To run mobile app campaign on CPT basis.   The Idea   5 points Columbus frameworks was implemented for Snapdeal which included […]
- [Best Online Commercial 2018](https://www.inkspell.co.in/best-online-commercial-2018/): Best Online Commercial 2018 Realme 2 – Cut the Drama     The Campaign   Realme wanted to drive awareness around its new Realme 2 smartphone during its first sale phase while highlighting its 4230 mAh Big Battery under the 10K price segment. The brand’s primary objective was to bring forward and address the battery problems faced by people in their daily lives while conveying the benefits of Realme 2’s bigger battery through the medium of relatable online commercials.   The Idea    People spend increased amounts of time on smartphones and often these smartphones run out of a charge, […]
- [RED FM and ShowBox launch two new shows that will take you through music, culture, and Bollywood](https://www.inkspell.co.in/red-fm-and-showbox-launch-two-new-shows-that-will-take-you-through-music-culture-and-bollywood-2/): 993.5 RED FM, one of the largest and most awarded private radio networks, has collaborated with newly launched free-to-air music & musical entertainment channel ShowBox – Apna Music, Apna Swag, to curate two new TV shows called ‘Box Café’ and ‘Superhits With Drama Queen Swati’. The chat show ‘Box Café’ is an afternoon café look show and ‘Superhits With Drama Queen Swati’ is a musical feature of superhit songs. RED FM’s association with ShowBox is yet another step towards creating engaging content for the audience.   The ‘Box Café’ chat show will be set in a casual lounge with RED FM […]
- [Best Web Series 2018](https://www.inkspell.co.in/best-web-series-2018/): Best Web Series 2018 Dice Media- Pocket Aces Pictures Pvt Ltd     The Campaign   ‘What The Folks’ encapsulates the familial struggles of Nikhil, a young man who is forced to live alone with his in-laws for a few weeks. Nikhil’s bittersweet interactions with his wife’s family provide for humorous situations that will be highly relatable to today’s youth. WTF! is a journey of how modern families are breaking stereotypes, overcoming generation gaps, and growing to love one another, in spite of often having starkly different worldviews.     The Idea   ‘What The Folks’ is a slice-of-life dramedy […]
- [Best use of Digital for Social and Economic Development 2018](https://www.inkspell.co.in/best-use-of-digital-for-social-and-economic-development-2018/): Best use of Digital for Social and Economic Development 2018 Harpic – Banega Swachh India     The Campaign   Reckitt Benckiser has a vision of a world where people live healthier and better lives.In order to bring people closer to “”Healthy & Better Lives””, they decided to create a campaign that creates awareness in users through the use of technology“”Personalised”” for each individual – “”On a mobile device”” using LOCATION based services So, during the independence day period of 2017, they ran the campaign to align the idea of cleanliness with social cause and building a cleaner country Campaign’s […]
- [Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018](https://www.inkspell.co.in/best-content-in-an-atl-campaign-by-for-financial-services-banking-enterprise-2018/):   Best Content in an ATL Campaign by/for Financial Services/Banking Enterprise 2018 Edelweiss SME Loans Campaign       The Campaign Edelweiss wanted to increase SME Loan portfolio by 30% with all other factors remaining the same interest rates, customer journey with media weights that were less than 10% of category during the campaign burst. Through this campaign they wanted to establish Edelweiss as the preferred partner when the SMEs look for loans. Edelweiss wanted to own the SME loans space. SMEs face issues while at work and while setting up their business. Based on this insight, the campaign tried […]
- [Best Gamification Marketing Campaign 2018](https://www.inkspell.co.in/best-gamification-marketing-campaign-2018/): Best Gamification Marketing Campaign 2018 5 Star – Ek Alag Style Se Kho Jao   The Campaign   Cadbury 5Star has always focused on creating an experience for its consumers with the campaign “Ek Alag Level Pe Kho Jao” Cadbury aimed to elevate consumer’s experiencesObjective:1. Drive High Brand Awareness for The Product Through Use of Innovation & Technology using mobile devices.2. Personalize the experience for consumers. Challenge:1. The challenge was in building a personalised experience for each user.Opportunity:1. Chocolate markets has been witnessing a strong CAGR growth.2. Clearly, the demand exists across occasions.3. Tapping this market would result in higher […]
- [Code Studio 2019 to be a landmark event in recognising Technology champions in India](https://www.inkspell.co.in/code-studio-2019-to-be-a-landmark-event-in-recognising-technology-champions-in-india/): India Inc. has been witnessing significant business transformation exercises in the wake of emerging technologies being developed and implemented by enterprise as well as consumer technology players. Organizations have been investing heavily in transforming their technology footprints, channel strategy and delivery mechanism to effectively serve the changing customer requirements. These transformations, while primarily aimed at the way in which the services are delivered to customers, are also expected to derive significant benefits to the organization’s process efficiency, achieve cost optimization and enhance the overall customer and client experiences. A successful business transformation exercise is not just limited to technological transformation, […]
- [Content champions of the Indian creative industry to be honored at the India Content Leadership Awards 2019](https://www.inkspell.co.in/content-champions-of-the-indian-creative-industry-to-be-honored-at-the-india-content-leadership-awards-2019/): India Content Leadership or ICL is the premier forum that acknowledges exemplary work done by enterprises, media agencies and publishers in the domain of content development while discussing critical aspects of the booming content industry. The ‘Content’ revolution has completely rejigged the entire business ecosystem. We are in an era that is defined by continuous war for marketplace eminence through impactful content. India Content Leadership (ICL) is a unique programme which aims to reward and revere the masterminds who have leveraged the power of content along with their media awareness to create engaging, and often, unforgettable stories and moments for […]
- [INKSPELL – Case Study of the Week (Best Campaign Through Social Messenger)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-campaign-through-social-messenger/): Best Campaign Through Social Messenger 2018 WhatsApp Campaign by iProspect     The Campaign   Business news is high-on-demand, and while its main audience is always strapped for time, there’s no way to ensure well-curated news in a quick manner. Their objective was to find a solution to this and offer business news readers a platform where their need for crisp and curated content is met. It was challenging to find the right platform, but their extensive research helped them make the right choice. Social media and business news sites played a great role in grabbing eye-balls and informing the […]
- [INKSPELL – Case Study of the Week (Best Content In A Radio Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-content-in-a-radio-campaign/): Best Content In A Radio Campaign 2018 SHANIVAAR KI RAAT AKSHAY KE SAATH on Zee Cinema  The Campaign  Shanivaar Ki Raat Akshay Ke Saath is a unique festival which was launched in September 2017, with the promise of a new, fresh title of Akshay Kumar on the strongest slot of Saturday primetime with 4 never ever premiered movies (JAANWAR, ANDAAZ, EK RISHTA, DOSTI). Objective of the marketing campaign for this property was to drive viewership to the Saturday primetime slot by leveraging on the promise of a new Akshay Kumar movie every week. Marketing Challenges:   – To make this property contemporary […]
- [INKSPELL – Case Study of the Week (Best Use of Animation or Motion Graphics)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-use-of-animation-or-motion-graphics/): Best Use of Animation or Motion Graphics Campaign 2018 So Sorry by Aajtak.com   The Campaign SoSorry’ is India’s first ever politoon series. It is an initiative by India Today Group that lays exclusive focus on the most trending & controversial news from all over India. Beginning in the year 2013-14, cutting edge animated political satire, ‘SoSorry’ experienced huge popularity across the whole nation The series has earned various plaudits and awards like: – FICCI-BAF Best Animation in the Open category in 2015, 2016 & 2018 – BCS Ratna Award for Best Politoon in 2015, 2016, 2017 & 2018 – […]
- [Sociowash bags the ‘Marketing Agency of the Year’ award, Rubeena Singh wins the ‘Marketing Influencer of the Year’ at mCube 2019](https://www.inkspell.co.in/sociowash-bags-the-marketing-agency-of-the-year-award-rubeena-singh-wins-the-marketing-influencer-of-the-year-at-mcube-2019/): Other major winners at the Masters of Modern Marketing (mCube) awards and conference hosted by Inkspell Media were iProspect (Marketing Enterprise of the Year), Alcohowl (Marketing Startup of the Year), and Amlan Pati from Oppo India (Marketer of the Year). Marketing, in today’s day and age, has evolved into a multi-dimensional discipline and profession especially with the intersection of disruptive media and technologies. Marketers are required to be cognizant of advancing technologies, be aware of global and local practices, understand the dynamic consumer behaviour and preferences, monitor media reach and influence, and manifest their thoughts creatively – all this at […]
- [INKSPELL – Case Study of the Week (Best B-2-B Marketing Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-b-2-b-marketing-campaign/): Best B-2-B Marketing Campaign 2018 News18 Network Leadership Campaign     The Campaign   Over the past 2 years, all their iconic brands such as CNN-IBN, IBN7, IBN-Lokmat and ETV News Network have consolidated its brand identity under the News18 umbrella and have become part of News18 Network. News18 Network is now No.1 in India with a massive viewership of 66.9* crore viewers and a strength of 2 national and 14 regional channels across 15 languages. In order to assert leadership of News18 Network in the large growing and highly competitive segment of television news and create awareness about the strength of the […]
- [INKSPELL – Case Study of the Week (Best Multi-Channel Campaign for a Media/Entertainment enterprise](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-multi-channel-campaign-for-a-media-entertainment-enterprise/): Best Multi-Channel Campaign for a Media/Entertainment enterprise 2018 Star Gold Select HD by DViO Digital    The Campaign Star Gold Select’s key product offerings:   ⦁Show-cases every movie on the channel with just 1 interval instead of the category norm of having multiple ads breaks during the movie.⦁Showcases a new premiere every week.⦁Showcases movies with strong story-lines. Summary of the business challenge:⦁ With regards to content offering, Star Gold Select HD was competing with other HD movie channels with libraries that had more mass-appeal with their Bollywood blockbuster and south-dub hits as their libraries; Star Gold Select HD on the other hand […]
- [INKSPELL – Case Study of the Week (Best Content in a PR Campaign, Online/Offline 2018)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-content-in-a-pr-campaignonline-offline/): Best Content in a PR Campaign 2018 Paisa bazaar – Making India Credit Aware The Campaign Paisabazaar.com, India’s largest marketplace for lending products runs India’s biggest credit awareness initiative by offering consumers free credit report (in partnership with Experian & CIBIL) with monthly updates for life. In 18 months, Paisabazaar.com has generated 4.9 million credit reports for its consumers, helping them become more credit aware. In line with this, they began an extensive PR campaign in print & digital, powered by consumer-centric content, with only one objective — Helping India understand the importance of their credit score.  Paisabazaar.com also ran TV […]
- [ShowBox – Apna Music, Apna Swag! IN10 Media set to launch youth-centric music channel](https://www.inkspell.co.in/showbox-apna-music-apna-swag-in10-media-set-to-launch-youth-centric-music-channel/): New Delhi, 14th June 2019: IN10 Media, a network with diverse offerings in the media and entertainment sector, including brands like EPIC TV, EPIC On, Juggernaut Productions, and DocuBay, will soon be launching a music channel – ShowBox – a one-stop destination for music lovers, and musical entertainment. In a stagnant playing field where music channels have become predictable, and programming rigour has plateaued, ShowBox promises a unique desi twist in its content offering. With a conscious initiative to provide a platform for local music and independent musicians, ShowBox boasts of an innovative content line-up in Hindi, Punjabi, Haryanvi and […]
- [Marketing is now tech-driven but experience-focused, and Inkspell Media shall award the champions of engagement at mCube 2019](https://www.inkspell.co.in/marketing-is-now-tech-driven-but-experience-focused-and-inkspell-media-shall-award-the-champions-of-engagement-at-mcube-2019/): Masters of Modern Marketing (mCube) Awards & Conference is an eclectic concept that acknowledges exemplary work done by enterprises, agencies, and professionals in the advertising and marketing domain while providing a platform where leaders discuss critical aspects of the industry. The emerging focus on customer-experience is driving innovations in the marketplace, and technological transformation is facilitating the overall engagement process for the modern marketer. The times are changing as the entire marketing fraternity prepares for the huge paradigm shift. Technology is being leveraged to furnish unparalleled experiences to the consumers, thereby enhancing brand recall and relatability. Disruptive models and approaches […]
- [Factors that may impact India’s macroeconomic indicators in 2019](https://www.inkspell.co.in/factors-that-may-impact-indias-macroeconomic-indicators-in-2019/): Boosting India’s economic growth through policy measures is a debate that is revived every year in the form of speculations around policy matters, and market predictions that culminate into a national annual custom that we formally call the ‘Budget Announcement’. In the last few years, the influx of digital infrastructure has made the announcements even more relevant and hopeful because people have been reassured about the swift and smooth implementation of policies. In my opinion, agriculture, robustness of the financial institutions, and pragmatic policies around the data-governed cyberspace are the three leading areas that would define the agenda for our […]
- [Game-changers of the Gaming industry: Future of Gaming](https://www.inkspell.co.in/game-changers-of-the-gaming-industry-future-of-gaming/): The global gaming market has erupted, and India has emerged as one of the leading nations in terms of opportunities and scope of growth of the gaming industry. Game developers, publishers, and marketers are leveraging this phenomenon to come out with unique concepts including eSports, fantasy leagues, multiplayer social gaming, etc. that not only engage audience with experience-based interactions, but also establishing effective advertising platforms for brands.  The contribution of the gaming industry to the overall growth of the Media and Entertainment sector has significantly increased year-on-year. Value of the Indian gaming industry was estimated at 43 Bn. INR in […]
- [GDPR and Blockchain: Managing implications and impact](https://www.inkspell.co.in/gdpr-and-blockchain-managing-implications-and-impact/): Overview The European Union’s (EU) General Data Protection Regulation (GDPR) applies to the personal information of any natural person regardless of nationality of residence within the territory of EU. GDPR has enshrined upon the data subjects with a series of rights enabling individuals to have a better control over their personal information in relation to why it is collected, how it is collected and processed, where it is stored and for how long it will be stored. The said regulation is a by-product of the deliberation and evolution of the European Directive 95/46/CE which pertains to personal data protection. Blockchain, […]
- [Leveraging technological advancements and managing disruption: Insights into India’s manufacturing industry](https://www.inkspell.co.in/leveraging-technological-advancements-and-managing-disruption-insights-into-indias-manufacturing-industry/): The invention of the wheel paved way for humans to discover how they could use the principles of physics to make life easier. Subsequently, hundreds of years later in the eighteenth century, water and steam started powering machines leading to the dawn of the first industrial revolution. Today, more than centuries later, technology has again taken a big leap and we are now experiencing a phenomenon termed as Industry 4.0 or the fourth industrial revolution. Many leading 21st-century manufacturers are converging digital and physical worlds in which sophisticated hardware combined with innovative software, sensors, and massive amounts of data and […]
- [Privacy concerns and safeguards in a world driven by smart devices](https://www.inkspell.co.in/privacy-concerns-and-safeguards-in-a-world-driven-by-smart-devices/): The Internet of Things (IoT) is a network of interconnected devices through the existing internet infrastructure which allows them to collect and exchange data. The said interconnectivity enables the data captured by the devices to be transformed into insights vis-a-vis a user’s behavior and the usage of the said devices.  IoT is a complex ecosystem consisting of aspects such as the devices, internet, analytics, cloud, applications and security. Therefore, the very complexity of the IoT network requires a certain degree of deep-diving in terms of analyzing the various privacy issues which could impact the interconnectivity of the devices, platforms and […]
- [INKSPELL - Case Study of the Week (Best Performance-Driven Mobile Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-performance-driven-mobile-campaign/): Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took the approach of mobile app. The UTI Mutual fund Mobile app was launched in June 2016 with the promise of taking the effort out of mutual fund investing #Possible. An app that makes the investment journey simpler. The mobile app is power packed with all […]
- [INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)](https://www.inkspell.co.in/industry-best-practices-82-essentials-of-digital-marketing-strategy-part-3/): 5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog generate a lot of traffic than companies who don’t. Each post you create is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active, which will […]
- [INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)](https://www.inkspell.co.in/industry-best-practices-81-essentials-of-digital-marketing-strategy-part-2/): 5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year.  Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your […]
- [INKSPELL - Case Study of the Week (Best Performance-Driven Digital Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-performance-driven-digital-campaign/): Best Performance-Driven Digital Campaign HCL Technologies Ltd. for Recruiting CIOs through the Social Network The Campaign The CIO Straight Talk community (http://straighttalk.hcltech.com/community/cio-straight-talk ) is an exclusive group of CIOs and other senior IT leaders, specifically designed for the dynamic exchange of peer-to-peer professional insights among members that will provide solutions to their technology and business challenges, advance their careers & drive business results for their organizations. The challenge was to onboard relevant audience i.e. CXO, VP & Directors across target industries & to acquaint them with the community. The community was built in February, 2016 thus the task was to make […]
- [INDUSTRY BEST PRACTICES – #80 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 1)](https://www.inkspell.co.in/industry-best-practices-80-essentials-of-digital-marketing-strategy-part-1/): 5 essential elements of a digital marketing strategy   Customer Prioritisation While creating your digital marketing strategy your team will get consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Tony Delmercado said “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, right then buy eyeballs. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies.” Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. […]
- [INKSPELL - Case Study of the Week(Best Multi Channel Campaign by/for a Healthcare Company)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-multi-channel-campaign-byfor-a-healthcare-company/): Best Multi Channel Campaign by/for a Healthcare Company By Portea Medical for Portea Heal at Home Campaign The Campaign Market research showed that 35% of the target group knew about Home Healthcare while only 5% were aware of Portea as a brand. Even out of the people who were aware of Portea, the respondents did not know about all services provided by Portea. Hence, the business objective was to build awareness for the brand and in turn build the category with Portea being the leader in home healthcare. The secondary task was to highlight the range of services right from physiotherapy […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan-9/): Session #09: The Promotional Bug Picture this, a group of enthusiastic volunteers giving away free insect-infused ice-cream? They wear t-shirts that read, ‘Why eating insects make sense. Ask Me.’ With value proposition based on “taste of the future”, this is The Economist weekly’s promotional campaign across popular spots of Sydney over the weekend. Insect-infused ice-cream stalls sprung up across Sydney in a bid to educate people about the future of food.  You get to pick from “Scurry Berry”, blueberry and raspberry ice-cream with a mix of insect bits; “Choc Hopper”, smooth chocolate ice-cream with grasshopper chunks; “Strawberries and Swirls”, fresh […]
- [INDUSTRY BEST PRACTICES – #19 DIGITAL MARKETING TIPS (PART 5)](https://www.inkspell.co.in/industry-best-practices-19-digital-marketing-tips-part-5/): Digital Marketing Tips (Part 5) Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. […]
- [INDUSTRY BEST PRACTICES – #63 BRANDING TIPS (PART 1)](https://www.inkspell.co.in/industry-best-practices-63-branding-tips-part-1/): Branding Tips(Part 1) Creative Elements Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. The run […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan-8/): Session #08: Leveraging Loyalty As much as one aspires for loyalty in the context of customer connections, the whole expectation of what amounts to loyalty seems to have undergone a paradigm shift of sorts. For instance, earlier loyalty from a customer was mapped to a repeat purchase pattern; today, businesses expect customers to advocate for them as a sincere ‘show’ of loyalty. Customers, on the other hand, expect brands to acknowledge their presence and reward their patronage suitably across touchpoints.  More so, millennials come with their own perspective of how loyalty is perhaps passé, particularly for brands with little differentiation. […]
- [INDUSTRY BEST PRACTICES – #18 DIGITAL MARKETING TIPS (PART 4)](https://www.inkspell.co.in/industry-best-practices-18-digital-marketing-tips-part-4/): Digital Marketing Tips (Part 4)   1. Use Visuals. Creating engaging content is key in today’s high paced world. With the attention span of today’s population being seven seconds, visual marketing is a highly effective way of storytelling, helping to attract and captivate your customers and prospects through digital media.   2. Be Consistent. Your digital marketing activity should be integrated into your overall marketing plan and used as a     tool to achieve key objectives and goals. A good digital marketing strategy should accurately portray your brand, key messages and target your core audiences, whilst simultaneously ensuring synergy with other […]
- [INKSPELL - Case Study of the Week(Best Multi Channel Campaign by/for a Real Estate Company)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-multi-channel-campaign-byfor-a-real-estate-company/): Best Multi Channel Campaign by/for a Real Estate Company By NetBiz Systems Pvt. Ltd. for Kanakia Group   The Campaign Brief: Kanakia Group envisioned to immerse residents in the Parisian way of life, through the Kanakia Paris Project. Kanakia Group was also developing a Z wellness center for its residents, which is being conceptualized in association with Zinedine Zidane, the football legend and wellness ambassador for the project. The objective was to bring awareness and ROI for the Project with a focus on Z wellness through ZInedine Zidane. The challenge then was a 2-step task: a) To bring awareness and […]
- [INKSPELL - Case Study of the Week(Best Multi Channel Campaign by/for an FMCG/CPG Company)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-multi-channel-campaign-byfor-an-fmcgcpg-company/): Best Multi Channel Campaign by/for an FMCG/CPG Company By Vermillion communication for patanjali Ayurved The Campaign The campaign being shoot at mumbai and released in all leading GEC and news channels “Ab apne baalon se kaho jug jug jiyo’ For hair that is healthy, strong & beautiful, Kesh Kanti is passed on as a legacy from a mother to a daughter. In this  TVC celebrates & cherishes the bond between a mother & a daughter. A journey of a little girl to a teenage to an adult, the protagonist relishes the memories of her mother and the bond that was […]
- [CONTENT LEADERSHIP](https://www.inkspell.co.in/content-leadership-4/): How Content Marketing Helps Build Your Brand?   “Your Brand is not what you sell.”- John Iwata, IBM. ContentMarketing is the gap between what the brands produce and what the consumers actually desire to purchase.Almost every brand today is using content marketing to grow their business. Indeed,content marketing has grown in importance, especially for smaller businesses. Content marketing is a best fit bet for businesses with low budget for marketing. By using proper content marketing strategies, you can create fresh opportunities to grow your brand. To start with the right Marketing strategy, the brand must be clear about their goals […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan-7/): Session #07: Of Hero, Hub and Hygiene Content It isn’t uncommon for content to be referred to as being the king or queen in almost every paper making a case for the need of content strategy. Irrespective of the blue-blooded strategist that content is, how does own create meaningful content? The 3 H framework introduced by Google, suggests creating 3 kinds of content content to improve virality and reach. The web giant called it, Hero, Hub and Hygiene content framework. While Hero content arguably commands highest level of involvement in terms of resources and visibility, it often coincides with a […]
- [CONTENT LEADERSHIP](https://www.inkspell.co.in/content-leadership-3/): “Blending Creativity with Data Sciences”   “Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.” – Clifford Stoll   These days, Big Data is causing quite a stir everywhere with the existing digital data growing at a rapid rate every year. Data science is playing a significant role in analysing and interpreting the data with a blend of creativity. When it comes to the amount of data- Small data or big data are just mere terms to refer, the data is always incomplete in one perspective or the other. Data is meaningless until […]
- [INDUSTRY BEST PRACTICES – #17 DIGITAL MARKETING TIPS (PART 3)](https://www.inkspell.co.in/industry-best-practices-17-digital-marketing-tips-part-3/): Digital Marketing Tips ( Part 3) Do Your Research Knowing the audience is very important to make a campaign successful. Most importantly there should be a connect between the content and the audience.   Since at digital platform you can target a specific audience, you must keep your message specific to an indivisual target group, try getting into a conversation with your audience. This will not only be useful for networking but also to promote brand awareness among the audience.   Our digitally driven world demands you to: Do your research and know your target audience Stay updated with the […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan-6/): Session #06: The Millennial Shift The millennials are an interesting lot for they look forward to experiences rather than acquisition. Physical Possession replaces title ownership. However, this seems to have an interesting proposition for businesses. For products that are being ‘perceived’ as functional in nature be it a house to stay in, a vehicle for transportation, or electronic appliances for everyday use, the economics of renting vs buying, seems to be the key decision driver. Millennials choose to go in for renting these for it allows the flexibility to change constantly without bearing the brunt of depreciating capital. Also, the […]
- [INDUSTRY BEST PRACTICES – #16 DIGITAL MARKETING TIPS (PART 2)](https://www.inkspell.co.in/industry-best-practices-16-digital-marketing-tips-part-2/): Digital Marketing Tips (Part 2) Spend Wisely Each Platform used to market online provides you with a different value. You need to analyze which outlet you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for another. It is all very specific to your brand, and you need to plan your budget accordingly. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. The run for Content Superhero has begun! If you have a campaign with exemplary content then submit […]
- [INKSPELL - Case Study of the Week(Best Multi Channel Campaign by/for an Automobile Company)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-multi-channel-campaign-byfor-an-automobile-company/): Best Multi Channel Campaign by/for an Automobile Company By Inextis Events Pvt Ltd for Tata Motors Ltd The Campaign Zest – A word that connotes great enthusiasm and energy – exactly the persona Tata Motors had in mind when they launched the Zest. The aim was to rebrand themselves as a youthful and energetic brand in touch with the needs of today’s consumers. To understand and communicate with the millennial generation. Keeping the positioning in mind, objective was to connect with consumers in a meaningful yet stylish manner. To join in the conversation with consumers yet have fun while doing so. Being […]
- [INKSPELL - Case Study of the Week(Best Viral Marketing Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-viral-marketing-campaign/): Best Viral Marketing Campaign By Sparkt Private Limited for Star Plus The Campaign The channel, through its content, has always supported the cause of gender equity and has been a beacon brand for women, encouraging women to stand up for their identity. Taking this legacy forward, and to challenge and question orthodoxy and age-old gender stereotypes that come in the way of progress for women they created a vibrant expression for the limitless power of women, through the brand philosophy of “Nayi Soch”. The objective was to establish the new philosophy and generate a social media storm of chatter around […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan-5/): Session #05: Random Search to Personalised Research Picture this, Google insights report that there has been a 115% growth in search volumes for mobile searches for ‘best face lotion and moisturizers ‘ , 165% growth for ‘best water bottles’ and a 305% surge in search volume for toothpaste related searches. Just when we were comfortable going with established product categories as being high involvement and low involvement, Google search data seems to turn in a googly at us.   With the handy mobile phone firmly held, consumers now declare their research obsession more than ever before. Given that ‘best’ and […]
- [CONTENT LEADERSHIP](https://www.inkspell.co.in/content-leadership-2/): Why Marketers should go for CDN?   CDN(Content Delivery Network) is a system of distributed servers that delivers pages and other web content to a user, based on both geographical locations of the user, the origin of the webpage and the content delivery server. Wondering how it works? CDN minimizes the distance between the visitors on the website and the website server. The catched version of the content is stored at various different locations, those servers are then help responsible for delivering the content to the visitors lying withing the designated area. I know… I know you might be thinking […]
- [CONTENT LEADERSHIP](https://www.inkspell.co.in/content-leadership/): How to Excel the Art of Storytelling “Good content is not about storytelling, it’s telling your story well.”Excelling the art of storytelling is not as difficult as you think . We have been telling stories, writing plays since our childhood, the time when we could hardly understand what exactly we are doing. The power of story lies in the way it helps to connect with the people and help them relate to the story emotionally. It is not always about what you can write but it is about, what you love to write about. But, always make sure that you […]
- [INDUSTRY BEST PRACTICES – #25 SOCIAL MEDIA TIPS (PART 5)](https://www.inkspell.co.in/industry-best-practices-25-social-media-tips-part-5/): Social Media Tips(Part 5) Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you are listening for the right cues from your audience, social media can become an invaluable source of insights and feedback. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense. Share your views by leaving a comment. […]
- [INKSPELL - Case Study of the Week(Best Video Marketing Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-video-marketing-campaign/): Best Video Marketing Campaign By WATConsult for Digibank by DBS The Campaign The communication goal was to reach out to millennials to spread awareness for DBS’ new mobile-only banking app ‘Digibank’. Since DBS is currently a lesser known bank in India, the brand wanted to take up a disruptive approach to make consumers take note, increase brand recall, thereby increasing app downloads & new Savings Bank Account openings. The Idea In order to make sure that the campaign reached far and wide in the digital sphere, they created content that is interesting and shareable at the same time. They created 20 […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan-4/): Session #04: The Curious Case of Customer Curiosity Since time immemorial actions fueled by curiosity have been central to human behaviour, with its manifestations merely changing across decades. Our variety seeking shopping behaviour drifting from trips to markets to rendezvous at specialty retailers to the self-imposed isolation on our private screens stands testimony to this aspect. These moments fueled by heightened curiosity is what Google calls as ‘micro-moments’ in an attempt to demystify a typical customer journey. These micro-moments are currently being captured as ‘I want to know moments’ wherein customers research and review the probable consequence of their intended actions; while […]
- [INDUSTRY BEST PRACTICES – #15 DIGITAL MARKETING TIPS (PART 1)](https://www.inkspell.co.in/industry-best-practices-15-digital-marketing-tips-part-1/): Digital Marketing Tips (Part 1) 1. User experience can be made effective primarily through content, communication channels and intuitive UI. The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience. 2. In addition, you need to develop a client management strategy that helps you connect with your customers. This strategy will walk you through query and complaint management. Moreover, it will collect feedback for improvement and make your clients feel part of the brand community. Share your views by leaving a […]
- [INKSPELL - Case Study of the Week(Best Innovation/Creativity in a Mobile Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-innovationcreativity-in-a-mobile-campaign/): Best Innovation/Creativity in a Mobile Campaign By Zee Entertainment Enterprises Ltd for Zee Entertainment Enterprises Ltd (Zee Cinema)  The Campaign Property:  Zee Cine Awards 2016 Campaign objective was high reach with high interaction. This was because the excitement/ interest will be generated only once the TG experiences the content.ZCA is all about quality star performances and awards, hence they had to excite the TG by showing interesting videos. Apart from various web and social strategies, they came up with very interesting mobile innovation “Scratch to know more”. The Idea Ranveer Singh was one of the most important highlights of the […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan-3/): Session #03:        Core Competence to Digital Dominance   The 90s celebrated the theorization of Core competence represented by the harmonized combination of multiple resources and skillsets that adds to the competitiveness of a firm. Arguably, value addition to consumers forms the central idea of Core competence ideology. Millenials have witnessed the rise and rise of four internet giants – Google, Apple, Amazon and Facebook. Google’s search algorithm, Apple’s device intelligence, Amazon’s e-tailing capabilities and Facebook’s social networking abilities were the easiest way to visualise markers of Core Competence. Even in the B2B space, these four businesses have grown to a point […]
- [INDUSTRY BEST PRACTICES – #24 SOCIAL MEDIA TIPS (PART 4)](https://www.inkspell.co.in/industry-best-practices-24-social-media-tips-part-4/): Social Media Tips (Part 4) 1. Ensure that you repurpose the content in different formats that suit different social channels. For example, A document on LinkedIn can be adapted into video for posting on YouTube/Facebook, info-graphic for Instagram, etc. 2. The timing of the social media posts is critical. There are analysis reports on the web which throw light on the most suited time for posting on different social media platforms. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. The run for Content Superhero has begun! If you have a campaign with exemplary content then submit your […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan-2/): Session #02: Humanizing Marketing with Digital   Every business grad knowing the marketing mantra is quick to blurt out ‘adding value’ in the same breath as the word marketing itself.  We’ve done a great deal in theorizing the value equation to involve benefits derived to the ‘costs’ involved in the process of accessing the marketing offering, true worth of ‘value’ often ends up getting lost in the practice of marketing.  Perhaps we tend to over emphasize on the price sensitivity of the consumer group or more frequently compelled to look at consumers’ needs as homogenous clinically derived data fields. In […]
- [INKSPELL - Case Study of the Week(Best Innovation/Creativity in a Digital Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-innovationcreativity-in-a-digital-campaign/): Best Innovation/Creativity in a Digital Campaign By WATCONSULT For HDFC The Campaign The campaign was undertaken with the basic thought of creating an online innovation which will help the brand encourage / excite HDFC bank’s prospective customers to opt for the HDFC bank Diner’s Club Credit Card. Objective: To make the prospective customers experience the premium lifestyle & benefits the card has to offer. Marketing challenge – How can the brand use online to create a visual experience of these benefits by not just talking about them. The challenge was that can they create the world of a prospective user of […]
- [INDUSTRY BEST PRACTICES – #23 SOCIAL MEDIA TIPS (PART 3)](https://www.inkspell.co.in/industry-best-practices-23-social-media-tips-part-3/): Social Media Tips (Part 3) Create a plan for each Social Media Channel If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. If you can’t answer questions like “Why are you on Social Media” or “What Social Media platform features your target audience?” then it’s time to hit the reset button. Start putting together a plan in writing that you and and your team can refer to when you need it. 2. Post Consistently: Sending out one tweet per day just isn’t […]
- [INKSPELL - Case Study of the Week(Best Engagement through Mobile Marketing)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-engagement-through-mobile-marketing/): Best Engagement through Mobile Marketing By Nissan Motor India Pvt. Ltd. For The Legend Has Arrived The Campaign The objective of the campaign was to unveil Nissan’s newest version of the GT-R car. GT-R has been around since the 70s, and showcasing this heritage to the users and have them appreciate the lineage of the brand was the biggest challenge. The Idea GT-R is a car that has broken rules over decades. Showcasing it as a badass car was the key challenge. The car is available in varied colors such as Katsura Orange, Vibrant Red, Gun Metallic, Black Metallic and […]
- [Inkspell Marketers' Alert by Dr. Smitha Ranganathan](https://www.inkspell.co.in/inkspell-marketers-alert-by-dr-smitha-ranganathan/): Session #01: Digital makes Inclusive the New Exclusive? Over the last 90 years, December edition of TIME magazine features Person of the Year, chosen based on Person(s) who exerted the most influence over the news in the year gone by. One is not surprised to see names like Mohandas Karamchand Gandhi (1930), Martin Luther King Jr (1963) or technocrats like Jeff Bezos (1999), Mark Zuckerberg (2010) to new age leaders like Barrack Obama (2012)  and Angela Merkel (2015) on the list. Influential action groups and contributors such as You (2006), The Protester (2011), Ebola Fighters (2014) too found mentions on the […]
- [INDUSTRY BEST PRACTICES – #22 SOCIAL MEDIA TIPS (PART 2)](https://www.inkspell.co.in/industry-best-practices-22-social-media-tips-part-2/): Social Media Tips (Part 2) 1. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets. 2. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. The run for Content Superhero has begun! If you have a campaign with exemplary content then submit your work by clicking here. […]
- [INKSPELL - Case Study of the Week(Best Engagement through Digital Marketing)](https://www.inkspell.co.in/inkspell-case-study-of-the-weekbest-engagement-through-digital-marketing/): Best Engagement through Digital Marketing By Star Plus for P.O.W. – BANDI YUDDH KE The Campaign The aim was to invite viewers to sample differentiated & disruptive content that would change the grammar of Indian television and to build a perception for the channel in launching fresh edgy content of International standard in India. Also, they wanted to showcase freshness in concept and character which break the DNA of traditional story-telling and marketing by using the technology and feature on mobile phones that is regularly used by most users in the most innovative and effective way to ensure high recall […]
- [INDUSTRY BEST PRACTICES – #21 SOCIAL MEDIA TIPS (PART 1)](https://www.inkspell.co.in/industry-best-practices-21-social-media-tips-part-1/): Social Media Tips (Part 1) 1.Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake. 2. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. The run for Content Superhero has begun! If you have a campaign with exemplary content then submit your work by clicking here. Early Bird Entries open until […]
- [INKSPELL - Case Study of the Week (Best Display Marketing in Digital)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-display-marketing-in-digital/): Best Display Marketing in Digital By Lyf for Earth The Campaign LYF Smartphone+ also known as Reliance LYF, is an Indian mobile handset company. The brand was all set to launch their flagship model EARTH 2. The primary focus to make the users aware about the products and its unique features and also to create a brand value. The Idea The key to marketing lies in reaching the right target audience at the right time with the right content and hence, LYF Mobiles took a contextual marketing based approach in order to reach the target audience and strengthen the brands […]
- [Industry Best Practices - #07 SEO Tips (Part 4)](https://www.inkspell.co.in/industry-best-practices-07-seo-tips-part-4/): SEO Tips (Part 4)   1. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business. 2. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business. 3. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to […]
- [INKSPELL - Case Study of the Week (Best Marketing through a Website/Blog)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-marketing-through-a-websiteblog/): Best Marketing through a Website/Blog By WATConsult for Parents of Fertility The Campaign 30 Million couples in India are infertile, but only 5% approach clinics. Infertility issues are considered as Taboo. Surveys suggest couples wait for an average 14.4 months before they could seek any help. Few directly go to an Obs Gyn & may after multiple unsuccessful treatments are then referred to an IVF specialist. In the bargain, lots of patients get lost and don’t reach at right place in right time. Brief: Devise an outreach awareness program using digital to make couples aware about fertility issues, the fact […]
- [Industry Best Practices - #06 SEO Tips (Part 3)](https://www.inkspell.co.in/industry-best-practices-06-seo-tips-part-3/): SEO Tips (Part 3) 1. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits. 2. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business. 3. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. The run […]
- [INKSPELL - Case Study of the Week (Best Gamification Marketing)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-best-gamification-marketing/): Best Gamification Marketing By Gameloft for Maruti Suzuki: Nexa Baleno Buddy Pack The Campaign Maruti Suzuki has been creating a lot of sensation in the automobile market since the time it launched its premium automotive retail brand Nexa. It is a first-of-its-kind modern retail channel with a network of new age automotive showrooms across India that aims to meet the rising aspirations of emerging Indians. These showrooms host the premium cars from Maruti Suzuki, which at present include S Cross and Baleno. To connect with people and establish itself as a premium brand, Baleno Nexa rolled out an in-game advertising […]
- [INKSPELL - Case Study of the Week (B2B Marketing Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-b2b-marketing-campaign/): Best B-2-B Marketing Campaign By Jagran Prakashan Ltd for Retail Guru: Creating New Revenue Opportunities The Campaign The revenue model of newspapers in India is skewed towards 65% in favour of advertising and the balance from circulation. This obviously puts a high demand on advertising revenues. The newspaper market in India is dominated by languages – 9 of the Top 10 newspapers in India are in languages other than English. An interesting feature of language newspapers in India is the degree of local editorial customization. A main edition emanating from a city will cover the relevant city news. However, the […]
- [Industry Best Practices - #05 SEO Tips (Part 2)](https://www.inkspell.co.in/industry-best-practices-04-seo-tips-part-2/): SEO Tips (Part 2) 1. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 2. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms. 3. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. Enter the digital […]
- [INKSPELL - Case Study of the Week (Digital Integrated Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-digital-integrated-campaign/): Best Digital Integrated Campaign 2016 HCL Technologies – Digital Marketing Analytics The Campaign HCL Technologies thought leadership platform Straight talk had built its online digital community www.straighttalk.hcltech.com/community which is similar to LinkedIn group for Senior director and above executives and was planning them to the new community with marketing campaigns on social media platform and efficiently track its analytics.Since campaign landing pages and campaign planning were done in parallel by one team therefore it was identified to carefully craft the digital analytics and capture insights on the campaign. The Idea The campaigns from HCL for thought leadership were planned launched in […]
- [INKSPELL - Case Study of the Week (Email Marketing Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-email-marketing-campaign/): Best Email Marketing Campaign 2016 Via.com – The Biggest Online Travel Sale by Octane The Campaign Via.com, a leading travel company, wanted to encourage people to participate in their ‘Biggest Online Travel Sale’ which went live on December 9, 2015, across desktop sites, Mobile sites, Android apps and iOS apps. Via engaged in an offline-online campaign and used Octane Marketing’s services to reach out their email subscribers. The primary objective was to increase their customer reach, expand their new customer base and retain old customers by targeting customers based on their travel preferences. The secondary objective was to cash in […]
- [INKSPELL - Case Study of the Week (Mobile Marketing Campaign)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-mobile-marketing-campaign/): Best Mobile Marketing Campaign 2016 Sumit Sambhal Lega Mobile Interactive Masthead The Campaign STAR Plus is known for family dramas with women at the core who hold the family together. Sumit Sambhal Lega turns this on the head and re-imagines the role of a man in keeping the family together. Goal was to drive affinity towards Sumit’s character and conversations around #HarMardKaDard. #HarMardKaDard talked about a man’s pain when he is stuck between the two women in his life – his mother and his wife and his struggles in order to please both of them and the funny results of such […]
- [Industry Best Practices - #04 SEO Tips (Part 1)](https://www.inkspell.co.in/industry-best-practices-04-seo-tips-part-1/): SEO Tips (Part 1) Having a business blog is useless if you don’t regularly create and promote original and shareable content to help prove relevance and therefore rank in search engines. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. Enter the digital Hall of Fame! […]
- [Industry Best Practices - #24 Website Tips (Part 2)](https://www.inkspell.co.in/industry-best-practices-24-website-tips-part-2/): Website Tips (Part 2) A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. Enter the digital Hall of Fame! If you have an exemplary website that reflects industry’s best practices then submit your work by clicking here. Regular Entries open until 31st August 2017 […]
- [INKSPELL - Case Study of the Week (Search Media Marketing)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-search-media-marketing/): Best Search Media Marketing Campaign 2016 Royal Sundaram SEO by iProspect The Campaign Royal Sundaram General Insurance Co. Ltd. is among one of the first licensed general insurance companies in India. Although our organic ranking was enough to get them leads, they had to figure out a way to rank on the 1st page of Google Search. From a brands point of view, it is extremely important to rank organically on the first page of Google as 80% of users click on organic listings rather than paid ads. Although ranking on brand-related keywords is relatively easy, ranking on lateral keywords […]
- [Industry Best Practices - #23 Website Tips (Part 1)](https://www.inkspell.co.in/industry-best-practices-23-website-tips-part-1/): Website Tips (Part 1) If you haven’t updated your website in the last 3 years, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. Make your website mobile-friendly! Studies indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. Enter the digital Hall […]
- [Industry Best Practices - #51 Search Advertising Tips (Part 3)](https://www.inkspell.co.in/industry-best-practices-51-search-advertising-tips-part-3/): Search Advertising Tips (Part 3) Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. Should you use correct punctuation in text ads? Yes! It just makes good sense. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance? Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. Enter the digital Hall of Fame! To […]
- [Industry Best Practices - #50 Search Advertising Tips (Part 2)](https://www.inkspell.co.in/industry-best-practices-50-search-advertising-tips-part-2/): Search Advertising Tips (Part 2) Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. Enter the digital Hall of Fame! To submit your Best Search Advertising work, click […]
- [INKSPELL - Case Study of the Week (Social Media Marketing)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-social-media-marketing/): Best Social Media Marketing Campaign 2016 Ariel – Dads Share the Load The Campaign In a category of 30+ brands and half a billion consumers, Ariel wanted to launch a new Matic Pack and hit sales growth. The big challenge that lay ahead for Ariel was to beat the Goliath brand Surf Excel by driving highest awareness and superiority. No matter how successful Indian women are professionally, at home, doing household chores is completely their responsibility. This age old thinking has been passed from generation to generation, by example since kids grow up watching their mothers do laundry, and fathers […]
- [Nissan appoints GM for digital marketing](https://www.inkspell.co.in/nissan-appoints-gm-for-digital-marketing/): Nissan has appointed Hussein M Dajani as general manager, Digital Marketing, for Africa, the Middle East and India. He will lead Nissan’s digital and social media strategy in the region, which is becoming ever more significant for Nissan’s global business. Working with teams in local markets, his role will be to ensure that the company delivers an innovative experience online for customers, matching the innovation in Nissan’s cars. He will also take the lead on digital and content for Nissan’s regional Communications function, working on strategies to support the company’s business goals. Dajani, who has a BS in Business Administration […]
- [SMS still generates the maximum ROI for advertisers in digital marketing today](https://www.inkspell.co.in/sms-still-generates-the-maximum-roi-for-advertisers-in-digital-marketing-today/): Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word. ROI. Key highlights: ~ SMS gains more traction from customers than other digital marketing mediums ~ Lack of personal messaging and more of business messaging a reason for higher conversion ~ More chance of targeting and finding out who opened the SMS SMS still gives advertisers more return on investment (ROI) or traction than even other digital marketing platforms. Vishwadeep Bajaj, Founder-CEO of digital marketing company ValueFirst Digital said, “Although SMS has grown over the years and has been a popular choice, […]
- [INKSPELL - Case Study of the Week (Viral Marketing)](https://www.inkspell.co.in/inkspell-case-study-of-the-week-viral-marketing/): Best Viral Marketing Campaign 2016 Trumping Donald – A TE-A-ME intervention The Campaign The intention and endeavor behind this intervention was to spread the word about the power of tea. #TeaForTrump digital & content marketing activation focused on asking users to send their requests to Donald Trump (@realDonaldTrump) directly so that he drinks the green tea & can purify his mind and soul. Trump is known to elicit strong concerns around the world owing to his extreme views often bordering on sexism, racism and beyond. In a modern take of the Gandhian principle of peaceful persuasion, TE-A-ME Teas took a […]
- [Industry Best Practices - #49 Search Advertising Tips (Part 1)](https://www.inkspell.co.in/industry-best-practices-49/):   Search Advertising Tips (Part 1) Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms. Share your views by leaving a comment. Alternatively, write to info@inkspell.co.in. Enter the digital Hall of Fame! To submit your […]

## Pages

- [Media Room](https://www.inkspell.co.in/media-room/): Inkspell, in partnership with NMIMS SOBA, brought an exclusive, in-person edition of the AdWorld Showdown 2022 – The Ultimate Battle of Branding & Advertising Inkspell, in partnership with NMIMS SOBA, brought an exclusive, in-person edition of the AdWorld Showdown 2022 – The Ultimate Battle of Branding & Advertising Bacardi 1862 India – OML Wins Big At The Inkspell April Fest 2022 Held On 29th April 2022 (Prnewswire.Com)​ PR Newswire | IndiaToday Bacardi 1862 India – OML wins big at the Inkspell April Fest 2022 held on 29th April 2022 (devdiscourse.com) Bacardi 1862 India – OML wins big at the Inkspell […]
- [The UNLOCKED Awards 2021](https://www.inkspell.co.in/the-unlocked-awards-2021/): Know Who We Are About TULA 2021 The Unlocked Awards by the Global Trends Forum (an Inkspell Media initiative) aims to salute professionals and enterprises who have set great examples for the industry with their innovation and creativity during the Coronavirus pandemic.  These awards will recognize those entities who have not only ensured business continuity during the crisis, but also transformed obstacles into strategic advantages by launching exemplary campaigns, programs, products, services, and solutions that became the game-changers in their respective industry sectors. In short, The Unlocked Awards will honor those who like to be the winners, no matter what […]
- [The Estatesmen Awards 2020](https://www.inkspell.co.in/estatesmen/): Contact us at chitra@inkspell.co.in or +91-9953546490 Real Estate Builders, Contractors, Architects, Infrastructure planners and project managers in India have put their knowledge to use in the fight against the coronavirus and have created innovative solutions and offerings that are exemplary in these times. Some are designing facilities, while others are rethinking the city. The lessons we learn from this pandemic will have a deep impact on the future of construction and design, be it cities, public spaces, infrastructure, hospitality, or indeed every other architectural typology we will shape within the built environment. The Estatesmen Awards is a unique program that […]
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- [About Us](https://www.inkspell.co.in/about-us/): BUILDING BUSINESS BLOCKBUSTERS Inkspell Media specializes in creating high-impact industry events and corporate meetings which are driven by topical discussions among business leaders, keynote addresses by veterans and experts, networking with peers, learning and development initiatives, and awards programmes. Our team of specialists from various industry sectors are bound together by the ideology of ‘bringing the niche to the mainstream’. Through our enriching sessions, the speakers and evangelists share information and insights on innovative technologies, industrial disruptions, go-to-market strategies, and roadmap for growth, thereby helping the entire community of organizations understand novel ideas and concepts, and adopt them in contextual […]
- [Building Business Blockbusters](https://www.inkspell.co.in/): Inkspell Media specializes in creating high-impact industry events and corporate meetings which are driven by topical discussions among business leaders, keynote addresses by veterans and experts, networking with peers, learning and development initiatives, and awards programmes. Our team of specialists from various industry sectors are bound together by the ideology of ‘bringing the niche to the mainstream’. Through our enriching sessions, the speakers and evangelists share information and insights on innovative technologies, industrial disruptions, go-to-market strategies, and roadmap for growth, thereby helping the entire community of organizations understand novel ideas and concepts, and adopt them in contextual best practices.
- [Insight Edge](https://www.inkspell.co.in/insight-edge/): Episode 1 Episode 2 Episode 3 Episode 4 Fill up the form to be a part of The Insight Edge. Our production team will get back to you shortly.    


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