adminink 22 Jan, 2018

INDUSTRY BEST PRACTICES – #22 SOCIAL MEDIA TIPS (PART 2)

Social Media Tips (Part 2) 1. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets. 2. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure […]

adminink 19 Jan, 2018

INKSPELL – Case Study of the Week(Best Engagement through Digital Marketing)

Best Engagement through Digital Marketing By Star Plus for P.O.W. – BANDI YUDDH KE The Campaign The aim was to invite viewers to sample differentiated & disruptive content that would change the grammar of Indian television and to build a perception for the channel in launching fresh edgy content of International standard in India. Also, […]

adminink 16 Jan, 2018

INDUSTRY BEST PRACTICES – #21 SOCIAL MEDIA TIPS (PART 1)

Social Media Tips (Part 1) 1.Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake. 2. Since your employees also represent your brand, both in person and online, implement a social media policy that at […]

adminink 10 Jan, 2018

INKSPELL – Case Study of the Week (Best Display Marketing in Digital)

Best Display Marketing in Digital By Lyf for Earth The Campaign LYF Smartphone+ also known as Reliance LYF, is an Indian mobile handset company. The brand was all set to launch their flagship model EARTH 2. The primary focus to make the users aware about the products and its unique features and also to create […]

adminink 6 Jan, 2018

Industry Best Practices – #07 SEO Tips (Part 4)

SEO Tips (Part 4)   1. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business. 2. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or […]

adminink 28 Dec, 2017

INKSPELL – Case Study of the Week (Best Marketing through a Website/Blog)

Best Marketing through a Website/Blog By WATConsult for Parents of Fertility The Campaign 30 Million couples in India are infertile, but only 5% approach clinics. Infertility issues are considered as Taboo. Surveys suggest couples wait for an average 14.4 months before they could seek any help. Few directly go to an Obs Gyn & may […]

adminink 26 Dec, 2017

Industry Best Practices – #06 SEO Tips (Part 3)

SEO Tips (Part 3) 1. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits. 2. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to […]

adminink 19 Dec, 2017

INKSPELL – Case Study of the Week (Best Gamification Marketing)

Best Gamification Marketing By Gameloft for Maruti Suzuki: Nexa Baleno Buddy Pack The Campaign Maruti Suzuki has been creating a lot of sensation in the automobile market since the time it launched its premium automotive retail brand Nexa. It is a first-of-its-kind modern retail channel with a network of new age automotive showrooms across India […]

adminink 14 Dec, 2017

INKSPELL – Case Study of the Week (B2B Marketing Campaign)

Best B-2-B Marketing Campaign By Jagran Prakashan Ltd for Retail Guru: Creating New Revenue Opportunities The Campaign The revenue model of newspapers in India is skewed towards 65% in favour of advertising and the balance from circulation. This obviously puts a high demand on advertising revenues. The newspaper market in India is dominated by languages […]

adminink 18 Sep, 2017

Industry Best Practices – #05 SEO Tips (Part 2)

SEO Tips (Part 2) 1. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 2. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear […]

adminink 15 Sep, 2017

INKSPELL – Case Study of the Week (Digital Integrated Campaign)

Best Digital Integrated Campaign 2016 HCL Technologies – Digital Marketing Analytics The Campaign HCL Technologies thought leadership platform Straight talk had built its online digital community www.straighttalk.hcltech.com/community which is similar to LinkedIn group for Senior director and above executives and was planning them to the new community with marketing campaigns on social media platform and efficiently […]

adminink 31 Aug, 2017

INKSPELL – Case Study of the Week (Email Marketing Campaign)

Best Email Marketing Campaign 2016 Via.com – The Biggest Online Travel Sale by Octane The Campaign Via.com, a leading travel company, wanted to encourage people to participate in their ‘Biggest Online Travel Sale’ which went live on December 9, 2015, across desktop sites, Mobile sites, Android apps and iOS apps. Via engaged in an offline-online […]