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Industry Best Practices – #51 Search Advertising Tips (Part 3)

Search Advertising Tips (Part 3) Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. Should you use correct punctuation in text ads? Yes! It just makes good sense. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can,…
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Industry Best Practices – #50 Search Advertising Tips (Part 2)

Search Advertising Tips (Part 2) Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform…
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INKSPELL – Case Study of the Week (Social Media Marketing)

Best Social Media Marketing Campaign 2016 Ariel – Dads Share the Load The Campaign In a category of 30+ brands and half a billion consumers, Ariel wanted to launch a new Matic Pack and hit sales growth. The big challenge that lay ahead for Ariel was to beat the Goliath brand Surf Excel by driving…
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Nissan appoints GM for digital marketing

Nissan has appointed Hussein M Dajani as general manager, Digital Marketing, for Africa, the Middle East and India. He will lead Nissan’s digital and social media strategy in the region, which is becoming ever more significant for Nissan’s global business. Working with teams in local markets, his role will be to ensure that the company…
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SMS still generates the maximum ROI for advertisers in digital marketing today

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word. ROI. Key highlights: ~ SMS gains more traction from customers than other digital marketing mediums ~ Lack of personal messaging and more of business messaging a reason for higher conversion ~ More chance of targeting and finding…
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INKSPELL – Case Study of the Week (Viral Marketing)

Best Viral Marketing Campaign 2016 Trumping Donald – A TE-A-ME intervention The Campaign The intention and endeavor behind this intervention was to spread the word about the power of tea. #TeaForTrump digital & content marketing activation focused on asking users to send their requests to Donald Trump (@realDonaldTrump) directly so that he drinks the green…
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Industry Best Practices – #49 Search Advertising Tips (Part 1)

  Search Advertising Tips (Part 1) Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. Include target keywords in your headlines and…
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