Inkspell Media 23 Feb, 2018

INKSPELL – Case Study of the Week(Best Viral Marketing Campaign)

Best Viral Marketing Campaign By Sparkt Private Limited for Star Plus The Campaign The channel, through its content, has always supported the cause of gender equity and has been a beacon brand for women, encouraging women to stand up for their identity. Taking this legacy forward, and to challenge and question orthodoxy and age-old gender […]

Inkspell Media 21 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #05: Random Search to Personalised Research Picture this, Google insights report that there has been a 115% growth in search volumes for mobile searches for ‘best face lotion and moisturizers ‘ , 165% growth for ‘best water bottles’ and a 305% surge in search volume for toothpaste related searches. Just when we were comfortable […]

Inkspell Media 20 Feb, 2018

CONTENT LEADERSHIP

Why Marketers should go for CDN?   CDN(Content Delivery Network) is a system of distributed servers that delivers pages and other web content to a user, based on both geographical locations of the user, the origin of the webpage and the content delivery server. Wondering how it works? CDN minimizes the distance between the visitors […]

Inkspell Media 19 Feb, 2018

CONTENT LEADERSHIP

How to Excel the Art of Storytelling “Good content is not about storytelling, it’s telling your story well.”Excelling the art of storytelling is not as difficult as you think . We have been telling stories, writing plays since our childhood, the time when we could hardly understand what exactly we are doing. The power of […]

Inkspell Media 17 Feb, 2018

INDUSTRY BEST PRACTICES – #25 SOCIAL MEDIA TIPS (PART 5)

Social Media Tips(Part 5) Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you are listening for the right cues from your audience, social media can become an invaluable […]

Inkspell Media 15 Feb, 2018

INKSPELL – Case Study of the Week(Best Video Marketing Campaign)

Best Video Marketing Campaign By WATConsult for Digibank by DBS The Campaign The communication goal was to reach out to millennials to spread awareness for DBS’ new mobile-only banking app ‘Digibank’. Since DBS is currently a lesser known bank in India, the brand wanted to take up a disruptive approach to make consumers take note, increase […]

Inkspell Media 13 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #04: The Curious Case of Customer Curiosity Since time immemorial actions fueled by curiosity have been central to human behaviour, with its manifestations merely changing across decades. Our variety seeking shopping behaviour drifting from trips to markets to rendezvous at specialty retailers to the self-imposed isolation on our private screens stands testimony to this aspect. These […]

Inkspell Media 10 Feb, 2018

INDUSTRY BEST PRACTICES – #15 DIGITAL MARKETING TIPS (PART 1)

Digital Marketing Tips (Part 1) 1. User experience can be made effective primarily through content, communication channels and intuitive UI. The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience. 2. In addition, you need to […]

Inkspell Media 8 Feb, 2018

INKSPELL – Case Study of the Week(Best Innovation/Creativity in a Mobile Campaign)

Best Innovation/Creativity in a Mobile Campaign By Zee Entertainment Enterprises Ltd for Zee Entertainment Enterprises Ltd (Zee Cinema)  The Campaign Property:  Zee Cine Awards 2016 Campaign objective was high reach with high interaction. This was because the excitement/ interest will be generated only once the TG experiences the content.ZCA is all about quality star performances […]

Inkspell Media 6 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #03:        Core Competence to Digital Dominance   The 90s celebrated the theorization of Core competence represented by the harmonized combination of multiple resources and skillsets that adds to the competitiveness of a firm. Arguably, value addition to consumers forms the central idea of Core competence ideology. Millenials have witnessed the rise and rise […]

Inkspell Media 3 Feb, 2018

INDUSTRY BEST PRACTICES – #24 SOCIAL MEDIA TIPS (PART 4)

Social Media Tips (Part 4) 1. Ensure that you repurpose the content in different formats that suit different social channels. For example, A document on LinkedIn can be adapted into video for posting on YouTube/Facebook, info-graphic for Instagram, etc. 2. The timing of the social media posts is critical. There are analysis reports on the […]

Inkspell Media 2 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #02: Humanizing Marketing with Digital   Every business grad knowing the marketing mantra is quick to blurt out ‘adding value’ in the same breath as the word marketing itself.  We’ve done a great deal in theorizing the value equation to involve benefits derived to the ‘costs’ involved in the process of accessing the marketing […]