adminink 17 Feb, 2018

INDUSTRY BEST PRACTICES – #25 SOCIAL MEDIA TIPS (PART 5)

Social Media Tips(Part 5) Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you are listening for the right cues from your audience, social media can become an invaluable […]

adminink 15 Feb, 2018

INKSPELL – Case Study of the Week(Best Video Marketing Campaign)

Best Video Marketing Campaign By WATConsult for Digibank by DBS The Campaign The communication goal was to reach out to millennials to spread awareness for DBS’ new mobile-only banking app ‘Digibank’. Since DBS is currently a lesser known bank in India, the brand wanted to take up a disruptive approach to make consumers take note, increase […]

adminink 13 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #04: The Curious Case of Customer Curiosity Since time immemorial actions fueled by curiosity have been central to human behaviour, with its manifestations merely changing across decades. Our variety seeking shopping behaviour drifting from trips to markets to rendezvous at specialty retailers to the self-imposed isolation on our private screens stands testimony to this aspect. These […]

adminink 10 Feb, 2018

INDUSTRY BEST PRACTICES – #15 DIGITAL MARKETING TIPS (PART 1)

Digital Marketing Tips (Part 1) 1. User experience can be made effective primarily through content, communication channels and intuitive UI. The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience. 2. In addition, you need to […]

adminink 8 Feb, 2018

INKSPELL – Case Study of the Week(Best Innovation/Creativity in a Mobile Campaign)

Best Innovation/Creativity in a Mobile Campaign By Zee Entertainment Enterprises Ltd for Zee Entertainment Enterprises Ltd (Zee Cinema)  The Campaign Property:  Zee Cine Awards 2016 Campaign objective was high reach with high interaction. This was because the excitement/ interest will be generated only once the TG experiences the content.ZCA is all about quality star performances […]

adminink 6 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #03:        Core Competence to Digital Dominance   The 90s celebrated the theorization of Core competence represented by the harmonized combination of multiple resources and skillsets that adds to the competitiveness of a firm. Arguably, value addition to consumers forms the central idea of Core competence ideology. Millenials have witnessed the rise and rise […]

adminink 3 Feb, 2018

INDUSTRY BEST PRACTICES – #24 SOCIAL MEDIA TIPS (PART 4)

Social Media Tips (Part 4) 1. Ensure that you repurpose the content in different formats that suit different social channels. For example, A document on LinkedIn can be adapted into video for posting on YouTube/Facebook, info-graphic for Instagram, etc. 2. The timing of the social media posts is critical. There are analysis reports on the […]

adminink 2 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #02: Humanizing Marketing with Digital   Every business grad knowing the marketing mantra is quick to blurt out ‘adding value’ in the same breath as the word marketing itself.  We’ve done a great deal in theorizing the value equation to involve benefits derived to the ‘costs’ involved in the process of accessing the marketing […]

adminink 31 Jan, 2018

INKSPELL – Case Study of the Week(Best Innovation/Creativity in a Digital Campaign)

Best Innovation/Creativity in a Digital Campaign By WATCONSULT For HDFC The Campaign The campaign was undertaken with the basic thought of creating an online innovation which will help the brand encourage / excite HDFC bank’s prospective customers to opt for the HDFC bank Diner’s Club Credit Card. Objective: To make the prospective customers experience the premium […]

adminink 29 Jan, 2018

INDUSTRY BEST PRACTICES – #23 SOCIAL MEDIA TIPS (PART 3)

Social Media Tips (Part 3) Create a plan for each Social Media Channel If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. If you can’t answer questions like “Why are you on Social Media” or “What Social […]

adminink 25 Jan, 2018

INKSPELL – Case Study of the Week(Best Engagement through Mobile Marketing)

Best Engagement through Mobile Marketing By Nissan Motor India Pvt. Ltd. For The Legend Has Arrived The Campaign The objective of the campaign was to unveil Nissan’s newest version of the GT-R car. GT-R has been around since the 70s, and showcasing this heritage to the users and have them appreciate the lineage of the […]

adminink 22 Jan, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #01: Digital makes Inclusive the New Exclusive? Over the last 90 years, December edition of TIME magazine features Person of the Year, chosen based on Person(s) who exerted the most influence over the news in the year gone by. One is not surprised to see names like Mohandas Karamchand Gandhi (1930), Martin Luther King Jr […]