Inkspell Media 11 Jan, 2019

Game-changers of the Gaming industry: Future of Gaming

The global gaming market has erupted, and India has emerged as one of the leading nations in terms of opportunities and scope of growth of the gaming industry. Game developers, publishers, and marketers are leveraging this phenomenon to come out with unique concepts including eSports, fantasy leagues, multiplayer social gaming, etc. that not only engage […]

Inkspell Media 12 Dec, 2018

GDPR and Blockchain: Managing implications and impact

Overview The European Union’s (EU) General Data Protection Regulation (GDPR) applies to the personal information of any natural person regardless of nationality of residence within the territory of EU. GDPR has enshrined upon the data subjects with a series of rights enabling individuals to have a better control over their personal information in relation to […]

Inkspell Media 10 Nov, 2018

Leveraging technological advancements and managing disruption: Insights into India’s manufacturing industry

The invention of the wheel paved way for humans to discover how they could use the principles of physics to make life easier. Subsequently, hundreds of years later in the eighteenth century, water and steam started powering machines leading to the dawn of the first industrial revolution. Today, more than centuries later, technology has again […]

Inkspell Media 12 Oct, 2018

Privacy concerns and safeguards in a world driven by smart devices

The Internet of Things (IoT) is a network of interconnected devices through the existing internet infrastructure which allows them to collect and exchange data. The said interconnectivity enables the data captured by the devices to be transformed into insights vis-a-vis a user’s behavior and the usage of the said devices.  IoT is a complex ecosystem […]

Inkspell Media 5 Jul, 2018

INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took […]

Inkspell Media 29 Jun, 2018

INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog […]

Inkspell Media 24 Jun, 2018

INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what […]

Inkspell Media 21 Jun, 2018

INKSPELL – Case Study of the Week (Best Performance-Driven Digital Campaign)

Best Performance-Driven Digital Campaign HCL Technologies Ltd. for Recruiting CIOs through the Social Network The Campaign The CIO Straight Talk community (http://straighttalk.hcltech.com/community/cio-straight-talk ) is an exclusive group of CIOs and other senior IT leaders, specifically designed for the dynamic exchange of peer-to-peer professional insights among members that will provide solutions to their technology and business challenges, […]

Inkspell Media 17 Jun, 2018

INDUSTRY BEST PRACTICES – #80 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 1)

5 essential elements of a digital marketing strategy   Customer Prioritisation While creating your digital marketing strategy your team will get consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Tony Delmercado said “Small efficiency improvements in conversion rates, email […]

Inkspell Media 30 Mar, 2018

INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for a Healthcare Company)

Best Multi Channel Campaign by/for a Healthcare Company By Portea Medical for Portea Heal at Home Campaign The Campaign Market research showed that 35% of the target group knew about Home Healthcare while only 5% were aware of Portea as a brand. Even out of the people who were aware of Portea, the respondents did not […]

Inkspell Media 28 Mar, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #09: The Promotional Bug Picture this, a group of enthusiastic volunteers giving away free insect-infused ice-cream? They wear t-shirts that read, ‘Why eating insects make sense. Ask Me.’ With value proposition based on “taste of the future”, this is The Economist weekly’s promotional campaign across popular spots of Sydney over the weekend. Insect-infused ice-cream […]

Inkspell Media 28 Mar, 2018

INDUSTRY BEST PRACTICES – #19 DIGITAL MARKETING TIPS (PART 5)

Digital Marketing Tips (Part 5) Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a […]