adminink 5 Mar, 2018

INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an FMCG/CPG Company)

Best Multi Channel Campaign by/for an FMCG/CPG Company By Vermillion communication for patanjali Ayurved The Campaign The campaign being shoot at mumbai and released in all leading GEC and news channels “Ab apne baalon se kaho jug jug jiyo’ For hair that is healthy, strong & beautiful, Kesh Kanti is passed on as a legacy […]

adminink 5 Mar, 2018

CONTENT LEADERSHIP

How Content Marketing Helps Build Your Brand?   “Your Brand is not what you sell.”- John Iwata, IBM. ContentMarketing is the gap between what the brands produce and what the consumers actually desire to purchase.Almost every brand today is using content marketing to grow their business. Indeed,content marketing has grown in importance, especially for smaller […]

adminink 5 Mar, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #07: Of Hero, Hub and Hygiene Content It isn’t uncommon for content to be referred to as being the king or queen in almost every paper making a case for the need of content strategy. Irrespective of the blue-blooded strategist that content is, how does own create meaningful content? The 3 H framework introduced […]

adminink 5 Mar, 2018

CONTENT LEADERSHIP

“Blending Creativity with Data Sciences”   “Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.” – Clifford Stoll   These days, Big Data is causing quite a stir everywhere with the existing digital data growing at a rapid rate every year. Data science is playing a significant role […]

adminink 3 Mar, 2018

INDUSTRY BEST PRACTICES – #17 DIGITAL MARKETING TIPS (PART 3)

Digital Marketing Tips ( Part 3) Do Your Research Knowing the audience is very important to make a campaign successful. Most importantly there should be a connect between the content and the audience.   Since at digital platform you can target a specific audience, you must keep your message specific to an indivisual target group, […]

adminink 28 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #06: The Millennial Shift The millennials are an interesting lot for they look forward to experiences rather than acquisition. Physical Possession replaces title ownership. However, this seems to have an interesting proposition for businesses. For products that are being ‘perceived’ as functional in nature be it a house to stay in, a vehicle for […]

adminink 24 Feb, 2018

INDUSTRY BEST PRACTICES – #16 DIGITAL MARKETING TIPS (PART 2)

Digital Marketing Tips (Part 2) Spend Wisely Each Platform used to market online provides you with a different value. You need to analyze which outlet you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for […]

adminink 24 Feb, 2018

INKSPELL – Case Study of the Week(Best Multi Channel Campaign by/for an Automobile Company)

Best Multi Channel Campaign by/for an Automobile Company By Inextis Events Pvt Ltd for Tata Motors Ltd The Campaign Zest – A word that connotes great enthusiasm and energy – exactly the persona Tata Motors had in mind when they launched the Zest. The aim was to rebrand themselves as a youthful and energetic brand in touch […]

adminink 23 Feb, 2018

INKSPELL – Case Study of the Week(Best Viral Marketing Campaign)

Best Viral Marketing Campaign By Sparkt Private Limited for Star Plus The Campaign The channel, through its content, has always supported the cause of gender equity and has been a beacon brand for women, encouraging women to stand up for their identity. Taking this legacy forward, and to challenge and question orthodoxy and age-old gender […]

adminink 21 Feb, 2018

Inkspell Marketers’ Alert by Dr. Smitha Ranganathan

Session #05: Random Search to Personalised Research Picture this, Google insights report that there has been a 115% growth in search volumes for mobile searches for ‘best face lotion and moisturizers ‘ , 165% growth for ‘best water bottles’ and a 305% surge in search volume for toothpaste related searches. Just when we were comfortable […]

adminink 20 Feb, 2018

CONTENT LEADERSHIP

Why Marketers should go for CDN?   CDN(Content Delivery Network) is a system of distributed servers that delivers pages and other web content to a user, based on both geographical locations of the user, the origin of the webpage and the content delivery server. Wondering how it works? CDN minimizes the distance between the visitors […]

adminink 19 Feb, 2018

CONTENT LEADERSHIP

How to Excel the Art of Storytelling “Good content is not about storytelling, it’s telling your story well.”Excelling the art of storytelling is not as difficult as you think . We have been telling stories, writing plays since our childhood, the time when we could hardly understand what exactly we are doing. The power of […]