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ShowBox – Apna Music, Apna Swag! IN10 Media set to launch youth-centric music channel

New Delhi, 14th June 2019: IN10 Media, a network with diverse offerings in the media and entertainment sector, including brands like EPIC TV, EPIC On, Juggernaut Productions, and DocuBay, will soon be launching a music channel – ShowBox – a one-stop destination for music lovers, and musical entertainment. In a stagnant playing field where music…
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Marketing is now tech-driven but experience-focused, and Inkspell Media shall award the champions of engagement at mCube 2019

Masters of Modern Marketing (mCube) Awards & Conference is an eclectic concept that acknowledges exemplary work done by enterprises, agencies, and professionals in the advertising and marketing domain while providing a platform where leaders discuss critical aspects of the industry. The emerging focus on customer-experience is driving innovations in the marketplace, and technological transformation is…
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Factors that may impact India’s macroeconomic indicators in 2019

Boosting India’s economic growth through policy measures is a debate that is revived every year in the form of speculations around policy matters, and market predictions that culminate into a national annual custom that we formally call the ‘Budget Announcement’. In the last few years, the influx of digital infrastructure has made the announcements even…
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Game-changers of the Gaming industry: Future of Gaming

The global gaming market has erupted, and India has emerged as one of the leading nations in terms of opportunities and scope of growth of the gaming industry. Game developers, publishers, and marketers are leveraging this phenomenon to come out with unique concepts including eSports, fantasy leagues, multiplayer social gaming, etc. that not only engage…
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GDPR and Blockchain: Managing implications and impact

Overview The European Union’s (EU) General Data Protection Regulation (GDPR) applies to the personal information of any natural person regardless of nationality of residence within the territory of EU. GDPR has enshrined upon the data subjects with a series of rights enabling individuals to have a better control over their personal information in relation to…
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Leveraging technological advancements and managing disruption: Insights into India’s manufacturing industry

The invention of the wheel paved way for humans to discover how they could use the principles of physics to make life easier. Subsequently, hundreds of years later in the eighteenth century, water and steam started powering machines leading to the dawn of the first industrial revolution. Today, more than centuries later, technology has again…
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Privacy concerns and safeguards in a world driven by smart devices

The Internet of Things (IoT) is a network of interconnected devices through the existing internet infrastructure which allows them to collect and exchange data. The said interconnectivity enables the data captured by the devices to be transformed into insights vis-a-vis a user’s behavior and the usage of the said devices.  IoT is a complex ecosystem…
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INKSPELL – Case Study of the Week (Best Performance-Driven Mobile Campaign)

Best Performance-Driven Digital Campaign UTI Mutual Funds for UTI MF Mobile App Campaign The Campaign Mutual fund investments are generally perceived to be cumbersome, time consuming and effort intensive. UTI MF had the vision to reduce this and make MF investments easier to do. With the advancement of technology and digital expansion through mobile, they took…
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INDUSTRY BEST PRACTICES – #82 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 3)

5 essential elements of a digital marketing strategy   Blogging as a lead generation tool. Conducting SEO and  Posting relevant and valuable content will drive tragic towards your website. While also increasing your ranking in search engines. In fact, marketers who blog are more likely to experience positive return on investment, and companies that blog…
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INDUSTRY BEST PRACTICES – #81 ESSENTIALS OF DIGITAL MARKETING STRATEGY (PART 2)

5 essential elements of a digital marketing strategy   2. Audit and update your SEO You may know and understand your target market but do you have any assurance of whether it is reaching all the people to its fullest potential?  Search engine optimization can significantly help your brand reach the people who want what…
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