Industry Best Practices – #51 Search Advertising Tips (Part 3)
Search Advertising Tips (Part 3) Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. Should you use correct punctuation in text ads? Yes! It just makes good sense. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can,…
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