Blog

INKSPELL – Case Study of the Week (Best Gamification Marketing)

Best Gamification Marketing By Gameloft for Maruti Suzuki: Nexa Baleno Buddy Pack The Campaign Maruti Suzuki has been creating a lot of sensation in the automobile market since the time it launched its premium automotive retail brand Nexa. It is a first-of-its-kind modern retail channel with a network of new age automotive showrooms across India…
Read more

INKSPELL – Case Study of the Week (B2B Marketing Campaign)

Best B-2-B Marketing Campaign By Jagran Prakashan Ltd for Retail Guru: Creating New Revenue Opportunities The Campaign The revenue model of newspapers in India is skewed towards 65% in favour of advertising and the balance from circulation. This obviously puts a high demand on advertising revenues. The newspaper market in India is dominated by languages…
Read more

Industry Best Practices – #05 SEO Tips (Part 2)

SEO Tips (Part 2) 1. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 2. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear…
Read more

INKSPELL – Case Study of the Week (Digital Integrated Campaign)

Best Digital Integrated Campaign 2016 HCL Technologies – Digital Marketing Analytics The Campaign HCL Technologies thought leadership platform Straight talk had built its online digital community www.straighttalk.hcltech.com/community which is similar to LinkedIn group for Senior director and above executives and was planning them to the new community with marketing campaigns on social media platform and efficiently…
Read more

INKSPELL – Case Study of the Week (Email Marketing Campaign)

Best Email Marketing Campaign 2016 Via.com – The Biggest Online Travel Sale by Octane The Campaign Via.com, a leading travel company, wanted to encourage people to participate in their ‘Biggest Online Travel Sale’ which went live on December 9, 2015, across desktop sites, Mobile sites, Android apps and iOS apps. Via engaged in an offline-online…
Read more

INKSPELL – Case Study of the Week (Mobile Marketing Campaign)

Best Mobile Marketing Campaign 2016 Sumit Sambhal Lega Mobile Interactive Masthead The Campaign STAR Plus is known for family dramas with women at the core who hold the family together. Sumit Sambhal Lega turns this on the head and re-imagines the role of a man in keeping the family together. Goal was to drive affinity towards…
Read more

Industry Best Practices – #04 SEO Tips (Part 1)

SEO Tips (Part 1) Having a business blog is useless if you don’t regularly create and promote original and shareable content to help prove relevance and therefore rank in search engines. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to…
Read more

Industry Best Practices – #24 Website Tips (Part 2)

Website Tips (Part 2) A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation. In order to get found by local consumers, you need to optimize your site with local information like your…
Read more

INKSPELL – Case Study of the Week (Search Media Marketing)

Best Search Media Marketing Campaign 2016 Royal Sundaram SEO by iProspect The Campaign Royal Sundaram General Insurance Co. Ltd. is among one of the first licensed general insurance companies in India. Although our organic ranking was enough to get them leads, they had to figure out a way to rank on the 1st page of…
Read more

Industry Best Practices – #23 Website Tips (Part 1)

Website Tips (Part 1) If you haven’t updated your website in the last 3 years, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. Make your website mobile-friendly! Studies indicate that nearly 80% of local mobile searches end in a…
Read more