Inkspell Media 14 Dec, 2017

INKSPELL – Case Study of the Week (B2B Marketing Campaign)

Best B-2-B Marketing Campaign By Jagran Prakashan Ltd for Retail Guru: Creating New Revenue Opportunities The Campaign The revenue model of newspapers in India is skewed towards 65% in favour of advertising and the balance from circulation. This obviously puts a high demand on advertising revenues. The newspaper market in India is dominated by languages […]

Inkspell Media 18 Sep, 2017

Industry Best Practices – #05 SEO Tips (Part 2)

SEO Tips (Part 2) 1. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 2. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear […]

Inkspell Media 15 Sep, 2017

INKSPELL – Case Study of the Week (Digital Integrated Campaign)

Best Digital Integrated Campaign 2016 HCL Technologies – Digital Marketing Analytics The Campaign HCL Technologies thought leadership platform Straight talk had built its online digital community which is similar to LinkedIn group for Senior director and above executives and was planning them to the new community with marketing campaigns on social media platform and efficiently […]

Inkspell Media 31 Aug, 2017

INKSPELL – Case Study of the Week (Email Marketing Campaign)

Best Email Marketing Campaign 2016 – The Biggest Online Travel Sale by Octane The Campaign, a leading travel company, wanted to encourage people to participate in their ‘Biggest Online Travel Sale’ which went live on December 9, 2015, across desktop sites, Mobile sites, Android apps and iOS apps. Via engaged in an offline-online […]

Inkspell Media 25 Aug, 2017

INKSPELL – Case Study of the Week (Mobile Marketing Campaign)

Best Mobile Marketing Campaign 2016 Sumit Sambhal Lega Mobile Interactive Masthead The Campaign STAR Plus is known for family dramas with women at the core who hold the family together. Sumit Sambhal Lega turns this on the head and re-imagines the role of a man in keeping the family together. Goal was to drive affinity towards […]

Inkspell Media 24 Aug, 2017

Industry Best Practices – #04 SEO Tips (Part 1)

SEO Tips (Part 1) Having a business blog is useless if you don’t regularly create and promote original and shareable content to help prove relevance and therefore rank in search engines. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to […]

Inkspell Media 9 Aug, 2017

Industry Best Practices – #24 Website Tips (Part 2)

Website Tips (Part 2) A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation. In order to get found by local consumers, you need to optimize your site with local information like your […]

Inkspell Media 2 Aug, 2017

INKSPELL – Case Study of the Week (Search Media Marketing)

Best Search Media Marketing Campaign 2016 Royal Sundaram SEO by iProspect The Campaign Royal Sundaram General Insurance Co. Ltd. is among one of the first licensed general insurance companies in India. Although our organic ranking was enough to get them leads, they had to figure out a way to rank on the 1st page of […]

Inkspell Media 31 Jul, 2017

Industry Best Practices – #23 Website Tips (Part 1)

Website Tips (Part 1) If you haven’t updated your website in the last 3 years, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. Make your website mobile-friendly! Studies indicate that nearly 80% of local mobile searches end in a […]

Inkspell Media 17 Jul, 2017

Industry Best Practices – #51 Search Advertising Tips (Part 3)

Search Advertising Tips (Part 3) Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. Should you use correct punctuation in text ads? Yes! It just makes good sense. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, […]

Inkspell Media 11 Jul, 2017

Industry Best Practices – #50 Search Advertising Tips (Part 2)

Search Advertising Tips (Part 2) Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform […]

Inkspell Media 8 Jul, 2017

INKSPELL – Case Study of the Week (Social Media Marketing)

Best Social Media Marketing Campaign 2016 Ariel – Dads Share the Load The Campaign In a category of 30+ brands and half a billion consumers, Ariel wanted to launch a new Matic Pack and hit sales growth. The big challenge that lay ahead for Ariel was to beat the Goliath brand Surf Excel by driving […]