Best Video Content in a Digital Campaign by/for an Educational Institution/Enterprise 2019
JagranJosh.com: Union Budget 2019-20
About the Product
The budget is an expression of the government’s public policy. It informs the public as to how the government plans to earn and sell. Keeping in mind the importance and value of budget in users mind, Jagranjosh planned to provide Union Budget information 2019 is the fastest way possible to the user with detailed analysis of what budget is in simple and common man language so that it reaches the maximum audience.
About the Innovation
In order to make this video user friendly following point were implemented:
• The video was made in an appealing QNA format: How, When, What and Where
• iPad and pencil technology used in making the video
• Less text with detailed explanation format used
The Execution
The Result
Youtube Views: 204,954
To watch the campaign video: https://www.youtube.com/watch?v=Buf2Vg5RByM
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