Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019

Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019

Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019

#WeAreSoOTT

 

 

About the Product

 

Since their target audience for this campaign were the millennials, they tried to use millennials terms throughout the campaign.

 

 

About the Innovation

 

It was a year-end campaign and they used the most watched/loved scenes and characters from the Eros Now library. The hashtag works on two levels that they can go Over the Top with their content and are also an OTT platform. They presented these as award nominations under 8 categories.

 

 

The Execution

 

It was a year-end campaign and they used the most watched/loved scenes and characters from the Eros Now library. The hashtag works on two levels that they can go Over the Top with our content and are also an OTT platform. They presented these as award nominations under 8 categories.

 

The Result

 

Bollywood’s Best Bae – Male- Total Interactions: 15,600- Total Reach: 65,709

Best Bae of Bollywood – Female- Total Interactions: 20,642- Total Reach: 100,064

Bollywood’s Bomb Squad- Total Interactions: 8,471- Total Reach: 34,607

Why So Extra? – Total Interactions: 33,079, Total Reach: 76,148

Bollywood’s Woke Women- Total Interactions: 27,404, Total Reach: 126,868

Glad for These Rad Moves- Total Interactions: 15,930, Total Reach: 63,720

Turn Up the Volume to These Turnt Tunes- Total Interactions: 13,590, Total Reach: 75,308

Moments That Will Make You LOL- Total Interactions: 20,432, Total Reach: 72,618

 

 

To watch the campaign video: https://www.facebook.com/erosnow/videos/vb.168552943381/291713344870448/ https://www.instagram.com/p/Br4hqDSBCN5/ https://www.instagram.com/p/Br9pxJtho3z/ https://www.instagram.com/p/Br7I-1HBDMS/ https://www.instagram.com/p/BsAOx2PBrgj/ https://www.instagram.com/p/BsC0VqWhIf0/

 

 

 

If you, too, have executed exemplary campaigns in the last year, go ahead and submit your nominations for the Industry Awards. Visit our Events section for details on our upcoming Awards and Conferences.

https://www.inkspell.co.in/events/

https://dodawards.in

 

 

Let’s Connect!

[email protected] | 7863851515

 

 

 

 

 

 

 

 

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