Best Video Content in a Digital Campaign by/for a Media/Entertainment enterprise 2019
About the Product
Since their target audience for this campaign were the millennials, they tried to use millennials terms throughout the campaign.
About the Innovation
It was a year-end campaign and they used the most watched/loved scenes and characters from the Eros Now library. The hashtag works on two levels that they can go Over the Top with their content and are also an OTT platform. They presented these as award nominations under 8 categories.
It was a year-end campaign and they used the most watched/loved scenes and characters from the Eros Now library. The hashtag works on two levels that they can go Over the Top with our content and are also an OTT platform. They presented these as award nominations under 8 categories.
Bollywood’s Best Bae – Male- Total Interactions: 15,600- Total Reach: 65,709
Best Bae of Bollywood – Female- Total Interactions: 20,642- Total Reach: 100,064
Bollywood’s Bomb Squad- Total Interactions: 8,471- Total Reach: 34,607
Why So Extra? – Total Interactions: 33,079, Total Reach: 76,148
Bollywood’s Woke Women- Total Interactions: 27,404, Total Reach: 126,868
Glad for These Rad Moves- Total Interactions: 15,930, Total Reach: 63,720
Turn Up the Volume to These Turnt Tunes- Total Interactions: 13,590, Total Reach: 75,308
Moments That Will Make You LOL- Total Interactions: 20,432, Total Reach: 72,618
To watch the campaign video: https://www.facebook.com/erosnow/videos/vb.168552943381/291713344870448/ https://www.instagram.com/p/Br4hqDSBCN5/ https://www.instagram.com/p/Br9pxJtho3z/ https://www.instagram.com/p/Br7I-1HBDMS/ https://www.instagram.com/p/BsAOx2PBrgj/ https://www.instagram.com/p/BsC0VqWhIf0/
If you, too, have executed exemplary campaigns in the last year, go ahead and submit your nominations for the Industry Awards. Visit our Events section for details on our upcoming Awards and Conferences.
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