Best Digital Campaign for a Cause\NPO\NGO\CSR 2018
World Vision India
The Campaign
To Raise donation through digital platform to support more than 8000+ families within their operational areas in Nilampur block of Malapurram District, with dry rations for 30 days.
The Idea
The objective of the campaign is to generate as much as donation via various marketing channels targeting people who are residing in India and UAE.
The Execution
They executed the campaigns via Google search targeting majority searches related to Kerala floods and contribution and directed them to the donation page. Along with this they also sent e-mailers and Facebook campaigns targeting people in the top metro regions and UAE.
The Result
The campaign was successful in generating donation worth 3x than the budget spent on the campaign via digital media campaigns and also indirectly generated donations via organic/direct medium. Campaign resulted in generating higher amount of donation allowing World Vision reach more than 26,000 families+ against the targeted 8,000+ families.
-859% Increase in monthly donation.
-Child-friendly spaces for children were set up, engaging them in story-telling and other activities.
-Water filters were distributed to 700 families
-500 septic tanks were dislodged using an environment-friendly solution
-Around 900 children from affected families provided with school kits
-5 schools are being provided infrastructure support
To watch the campaign video: https://youtu.be/o78cpCOkYBI
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