Month: October 2019

Best Video Content in a 360 Degree Campaign 2019

Best Video Content in a 360 Degree Campaign 2019 TBWAIndia Pvt Ltd   The Campaign   In 2017, Datsun’s brand awareness increased exponentially from 39.2% to 48.5%. However, familiarity and over-all-opinion was low leading to weak purchase consideration. So, the task in 2018 was to increase familiarity to 11% and over all opinion to 8%.…
Read more

Best Digital Campaign for a Cause\NPO\NGO\CSR 2018

Best Digital Campaign for a CauseNPONGOCSR 2018 World Vision India The Campaign   To Raise donation through digital platform to support more than 8000+ families within their operational areas in Nilampur block of Malapurram District, with dry rations for 30 days.   The Idea   The objective of the campaign is to generate as much as…
Read more

Best Video Content in a Social Media Marketing Campaign 2019

Best Video Content in a Social Media Marketing Campaign 2019   The Campaign   An 80-day influencer-driven campaign for one of 2018’s top trending web series ‘Home… it’s a feeling’ based on one of the most shocking yet true events in India. What started as a video full of emotional memories, swiftly gained traction across…
Read more

Best Implementation of Technology by\for a Media sector enterprise 2019

Best Implementation of Technology byfor a Media sector enterprise 2019 TABSONS INDIA   The Campaign   By integrating technologies across the world, they have created AI&ML enabled media monitoring solutions. They use AI/ML technology to detect Brand, Logo, Face and Speech with accuracy of 99.8% and granularity of +/- 2sec, meeting extremely high SLAs with better time stamping. This technology is being…
Read more

Best Digital Advertising Affiliate Network Campaign 2019

Best Digital Advertising Affiliate Network Campaign 2019 Best Digital Advertising Affiliate Network – SVG Media     The Campaign   SVG Media, a Dentsu Aegis Network company is the Largest Indian Digital Media Company with over 150+ Million Unique Visitors. SVG Media started its India operations in 2006 and is the launch pad for successful…
Read more

Best Educational Content on Social Platform(s) Campaign 2019

Best Educational Content on Social Platform(s) Campaign 2019 Ek Nayi Muskaan by The Himalaya Drug Company     The Campaign   As a brand, Himalaya Lip Care understands that lips are the conduit to the expression of one’s emotions and confidence. Hence, the core objective of the brand is to ensure healthy and nourished lips…
Read more

Best Digital Influencer Marketing Campaign 2018

Best Digital Influencer Marketing Campaign 2018 Realme 2 – A Notch Above     The Campaign The objective was to create a campaign which helps in increasing ‘Product Consideration and Affinity’. The research report they received post launch of their first product revealed the key parameters – Screen, Battery and Camera on which the smartphone…
Read more

Times Network bags the ‘Best Content Network of the Year’ title at the India Content Leadership Awards 2019

Other major winners at Inkspell Media’s marquee event for the content industry included Indianweb2.com, Tumbbad by Soham Shah Films, Pipe Dream, Monk Media Network, DVio Digital, PVR, The Viral Fever and UTI Mutual Fund. A large pool of digital properties coupled with unique content initiatives across platforms have facilitated Times Network in achieving its leadership…
Read more